Yeyi Liu
University of Leeds
H-index: 10
Europe-United Kingdom
Top articles of Yeyi Liu
Title | Journal | Author(s) | Publication Date |
---|---|---|---|
Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising | Yeyi Liu Kshitij Bhoumik Aulona Ulqinaku Laura Grazzini | 2023/10/20 | |
Building a competitive advantage based on transparency: When and why does transparency matter for corporate social responsibility? | Business Horizons | Yeyi Liu Martin Heinberg Xuan Huang Andreas B Eisingerich | 2023/7/1 |
How scarcity and thinking styles boost referral effectiveness | Psychology & Marketing | Dionysius Ang Maximilian HEE Gerrath Yeyi Liu | 2021/11 |
A bad job of doing good: Does corporate transparency on a country and company level moderate corporate social responsibility effectiveness? | Journal of International Marketing | Martin Heinberg Yeyi Liu Xuan Huang Andreas B Eisingerich | 2021/6 |
The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising | Annals of Tourism Research | Hongyan Jiang Huimin Tan Yeyi Liu Fang Wan Dogan Gursoy | 2020/7/1 |
How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment | Annals of Tourism Research | Yeyi Liu Magnus Hultman Andreas B Eisingerich Xingjie Wei | 2020/3/1 |