Yeyi Liu

University of Leeds

H-index: 10

Europe-United Kingdom

About Yeyi Liu

Yeyi Liu, With an exceptional h-index of 10 and a recent h-index of 10 (since 2020), a distinguished researcher at University of Leeds, specializes in the field of Consumer Behaviour, Branding, Technology and Digital Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising

Building a competitive advantage based on transparency: When and why does transparency matter for corporate social responsibility?

How scarcity and thinking styles boost referral effectiveness

A bad job of doing good: Does corporate transparency on a country and company level moderate corporate social responsibility effectiveness?

The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising

How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment

Yeyi Liu Information

University	University of Leeds
Position	Associate Professor of Marketing
Citations(all)	1014
Citations(since 2020)	795
Cited By	515
hIndex(all)	10
hIndex(since 2020)	10
i10Index(all)	10
i10Index(since 2020)	10
Email	Access Email
University Profile Page	University of Leeds
Google Scholar	View Google Scholar Profile

Yeyi Liu Skills & Research Interests

Consumer Behaviour

Branding

Technology and Digital Marketing

Top articles of Yeyi Liu

Title	Journal	Author(s)	Publication Date
Social Exclusion: A Bibliometric Analysis and Future Research Directions in Advertising		Yeyi Liu Kshitij Bhoumik Aulona Ulqinaku Laura Grazzini	2023/10/20
Building a competitive advantage based on transparency: When and why does transparency matter for corporate social responsibility?	Business Horizons	Yeyi Liu Martin Heinberg Xuan Huang Andreas B Eisingerich	2023/7/1
How scarcity and thinking styles boost referral effectiveness	Psychology & Marketing	Dionysius Ang Maximilian HEE Gerrath Yeyi Liu	2021/11
A bad job of doing good: Does corporate transparency on a country and company level moderate corporate social responsibility effectiveness?	Journal of International Marketing	Martin Heinberg Yeyi Liu Xuan Huang Andreas B Eisingerich	2021/6
The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising	Annals of Tourism Research	Hongyan Jiang Huimin Tan Yeyi Liu Fang Wan Dogan Gursoy	2020/7/1
How does brand loyalty interact with tourism destination? Exploring the effect of brand loyalty on place attachment	Annals of Tourism Research	Yeyi Liu Magnus Hultman Andreas B Eisingerich Xingjie Wei	2020/3/1