fang wan

fang wan

University of Manitoba

H-index: 14

North America-Canada

About fang wan

fang wan, With an exceptional h-index of 14 and a recent h-index of 10 (since 2020), a distinguished researcher at University of Manitoba, specializes in the field of brand management, cross-cultural consumer psychology, advertising effects.

His recent articles reflect a diverse array of research interests and contributions to the field:

Right agent, wrong level of hedonism: How high (vs low) hedonic values in AI-performed tasks lead to decreased perceptions of humanlikeness, warmth, and less consumer support

Trauma and Investment Horizon: Evidence from a Representative China Equity Investor Behavior Survey

The effect of fraud experience on investment behavior

Interaction between Health and Financial Status on Coping Behaviors during the COVID-19 Pandemic

Differential effects of firm generated content on consumer digital engagement and firm performance: An outside-in perspective

Integrating mRNA-miRNA transcriptome to compare effects of ITE on human or mouse glioma cells.

The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising

fang wan Information

University

Position

Professor of Marketing Asper School of Business

Citations(all)

1734

Citations(since 2020)

1013

Cited By

1014

hIndex(all)

14

hIndex(since 2020)

10

i10Index(all)

17

i10Index(since 2020)

11

Email

University Profile Page

University of Manitoba

Google Scholar

View Google Scholar Profile

fang wan Skills & Research Interests

brand management

cross-cultural consumer psychology

advertising effects

Top articles of fang wan

Title

Journal

Author(s)

Publication Date

Right agent, wrong level of hedonism: How high (vs low) hedonic values in AI-performed tasks lead to decreased perceptions of humanlikeness, warmth, and less consumer support

Computers in Human Behavior

Mehmet Yanit

Metehan Yanit

Fang Wan

2023/10/1

Trauma and Investment Horizon: Evidence from a Representative China Equity Investor Behavior Survey

Finance Research Letters

Ruiqi Guan

Gady Jacoby

Xiaomeng Lu

Fang Wan

Qi Zhang

2023/6/29

The effect of fraud experience on investment behavior

Emerging Markets Review

Gady Jacoby

Chi Liao

Xiaomeng Lu

Fang Wan

2023/6/1

Interaction between Health and Financial Status on Coping Behaviors during the COVID-19 Pandemic

International Journal of Environmental Research and Public Health

MEHMET YANIT

Kan Shi

Fang Wan

Fei Gao

2022/10/19

Differential effects of firm generated content on consumer digital engagement and firm performance: An outside-in perspective

Industrial Marketing Management

Ming Cheng

Jiaqi Liu

Jiayin Qi

Fang Wan

2021/10/1

Integrating mRNA-miRNA transcriptome to compare effects of ITE on human or mouse glioma cells.

Qiu-Ting Shu

Li-Jiao Zhao

Yun-Long Ma

Xuan-Jing Jiang

Pei Gong

...

2020

The impact of power on destination advertising effectiveness: The moderating role of arousal in advertising

Annals of Tourism Research

Hongyan Jiang

Huimin Tan

Yeyi Liu

Fang Wan

Dogan Gursoy

2020/7/1

See List of Professors in fang wan University(University of Manitoba)

Co-Authors

H-index: 89
Dogan Gursoy

Dogan Gursoy

Washington State University

H-index: 56
Ronald Faber

Ronald Faber

University of Minnesota-Twin Cities

H-index: 35
Qimei Chen

Qimei Chen

University of Hawaii at Manoa

H-index: 34
Seounmi Youn

Seounmi Youn

Emerson College

H-index: 30
Tyler F. Stillman

Tyler F. Stillman

Southern Utah University

H-index: 14
Na Ni (尼娜)

Na Ni (尼娜)

Shenzhen University

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