Seounmi Youn

Seounmi Youn

Emerson College

H-index: 34

North America-United States

About Seounmi Youn

Seounmi Youn, With an exceptional h-index of 34 and a recent h-index of 29 (since 2020), a distinguished researcher at Emerson College, specializes in the field of Marketing Communication, Consumer Behavior, Digital and Social Media, Youth and Digital Marketing, Branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

Engaging with Branded Content on Short-Video Sharing Apps: How Motivations Affect Attitude toward Branded Content, Brand Experience, and Relationship Quality

Social presence and imagery processing as predictors of chatbot continuance intention in human-AI-interaction

“They bought it, therefore I will buy it”: The effects of peer users' conversion as sales performance and entrepreneurial sellers' number of followers as relationship …

TEENS'RESPONSES TO SNAPCHAT AR ADVERTISING: THE EFFECTS OF MOTIVATIONAL AND SOCIAL FACTORS ON AD ENGAGEMENT BEHAVIORS AND CONTINUANCE USAGE INTENTION

In AI we trust?” The effects of parasocial interaction and technopian versus luddite ideological views on chatbot-based customer relationship management in the emerging …

Snapping and chatting away: Consumer motivations for and outcomes of interacting with Snapchat AR ad lens

The power of brand nostalgia: Contrasting brand personality dimensions and consumer‐brand relationships of nostalgic and non‐nostalgic brands

Why do consumers with social phobia prefer anthropomorphic customer service chatbots? Evolutionary explanations of the moderating roles of social phobia

Seounmi Youn Information

University

Position

Professor Department of Marketing Communication Boston MA

Citations(all)

7667

Citations(since 2020)

3548

Cited By

5368

hIndex(all)

34

hIndex(since 2020)

29

i10Index(all)

47

i10Index(since 2020)

40

Email

University Profile Page

Emerson College

Google Scholar

View Google Scholar Profile

Seounmi Youn Skills & Research Interests

Marketing Communication

Consumer Behavior

Digital and Social Media

Youth and Digital Marketing

Branding

Top articles of Seounmi Youn

Title

Journal

Author(s)

Publication Date

Engaging with Branded Content on Short-Video Sharing Apps: How Motivations Affect Attitude toward Branded Content, Brand Experience, and Relationship Quality

Journal of Interactive Advertising

Seounmi Youn

Palak Shah

Naa Amponsah Dodoo

2024/4/1

Social presence and imagery processing as predictors of chatbot continuance intention in human-AI-interaction

International Journal of Human–Computer Interaction

S. Venus Jin

Seounmi Youn

2023/5/28

“They bought it, therefore I will buy it”: The effects of peer users' conversion as sales performance and entrepreneurial sellers' number of followers as relationship …

Computers in Human Behavior

Seunga Venus Jin

Seounmi Youn

2022/6/1

TEENS'RESPONSES TO SNAPCHAT AR ADVERTISING: THE EFFECTS OF MOTIVATIONAL AND SOCIAL FACTORS ON AD ENGAGEMENT BEHAVIORS AND CONTINUANCE USAGE INTENTION

American Academy of Advertising. Conference. Proceedings (Online)

Seounmi Youn

Ronald Faber

2022

In AI we trust?” The effects of parasocial interaction and technopian versus luddite ideological views on chatbot-based customer relationship management in the emerging …

Computers in Human Behavior

Seounmi Youn

S Venus Jin

2021/6/1

Snapping and chatting away: Consumer motivations for and outcomes of interacting with Snapchat AR ad lens

Telematics and Informatics

Naa Amponsah Dodoo

Seounmi Youn

2021/3/1

The power of brand nostalgia: Contrasting brand personality dimensions and consumer‐brand relationships of nostalgic and non‐nostalgic brands

Journal of Consumer Behaviour

Seounmi Youn

Naa Amponsah Dodoo

2021/11

Why do consumers with social phobia prefer anthropomorphic customer service chatbots? Evolutionary explanations of the moderating roles of social phobia

Telematics and Informatics

S Venus Jin

Seounmi Youn

2021/9/1

The impact of fast fashion retailers' sustainable collections on corporate legitimacy: Examining the mediating role of altruistic attributions

Journal of Consumer Behaviour

Giorgia Miotto

Seounmi Youn

2020/11

Adolescents’ responses to social media newsfeed advertising: The interplay of persuasion knowledge, benefit-risk assessment, and ad scepticism in explaining information disclosure

International Journal of Advertising

Seounmi Youn

Wonsun Shin

2020/2/17

A trip down memory lane: Antecedents and outcomes of ad‐evoked nostalgia on Facebook

Journal of Consumer Behaviour

S Youn

2020

See List of Professors in Seounmi Youn University(Emerson College)