ProfessorsProfessors of University of ToledoWilliam K. Darley

William K. Darley

University of Toledo

H-index: 27

North America-United States

About William K. Darley

William K. Darley, With an exceptional h-index of 27 and a recent h-index of 19 (since 2020), a distinguished researcher at University of Toledo, specializes in the field of Consumer Behavior, Marketing Research, Marketing Communications, and Branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

Advertising creativity and its effects: a meta-analysis of the moderating role of modality

Doctoral education in business and management in Africa: Challenges and imperatives in policies and strategies

Sub-Saharan African cultural belief system and entrepreneurial activities: A Ghanaian perspective

Local communities’ attitudes and support towards the Kgalagadi Transfrontier Park in southwest Botswana

William K. Darley Information

University	University of Toledo
Position	Professor Emeritus and Professor of Marketing King Abdulaziz University
Citations(all)	4633
Citations(since 2020)	1752
Cited By	3506
hIndex(all)	27
hIndex(since 2020)	19
i10Index(all)	40
i10Index(since 2020)	28
Email	Access Email
University Profile Page	University of Toledo
Google Scholar	View Google Scholar Profile

William K. Darley Skills & Research Interests

Consumer Behavior

Marketing Research

Marketing Communications

and Branding

Top articles of William K. Darley

Title	Journal	Author(s)	Publication Date
Advertising creativity and its effects: a meta-analysis of the moderating role of modality	Marketing Letters	William K Darley Jeen-Su Lim	2023/3
Doctoral education in business and management in Africa: Challenges and imperatives in policies and strategies	The International Journal of Management Education	William K Darley	2021/7/1
Sub-Saharan African cultural belief system and entrepreneurial activities: A Ghanaian perspective	Africa Journal of Management	William K Darley Charles Blankson	2020/4/2
Local communities’ attitudes and support towards the Kgalagadi Transfrontier Park in southwest Botswana	Sustainability	Naomi Moswete Brijesh Thapa William K. Darley	2020/2/18