Scott B. MacKenzie

Indiana University Bloomington

H-index: 57

North America-United States

About Scott B. MacKenzie

Scott B. MacKenzie, With an exceptional h-index of 57 and a recent h-index of 47 (since 2020), a distinguished researcher at Indiana University Bloomington, specializes in the field of Marketing, consumer behavior, research methods, advertising, leadership.

His recent articles reflect a diverse array of research interests and contributions to the field:

Pangarkar, N.(2008). Internationalization and performance of small-and medium-sized enterprises. Journal of World Business, 43 (4), 475–485.

Scott B. MacKenzie Information

University	Indiana University Bloomington
Position	Neal Gilliatt Chair and Professor of Marketing
Citations(all)	175585
Citations(since 2020)	77249
Cited By	126253
hIndex(all)	57
hIndex(since 2020)	47
i10Index(all)	71
i10Index(since 2020)	63
Email	Access Email
University Profile Page	Indiana University Bloomington
Google Scholar	View Google Scholar Profile

Scott B. MacKenzie Skills & Research Interests

Marketing

consumer behavior

research methods

advertising

leadership

Top articles of Scott B. MacKenzie

Title	Journal	Author(s)	Publication Date
Pangarkar, N.(2008). Internationalization and performance of small-and medium-sized enterprises. Journal of World Business, 43 (4), 475–485.	International strategic management of small and medium-sized enterprises	PM Podsakoff SB MacKenzie JY Lee NP Podsakoff RK Pradhan ...	2020/12