ProfessorsProfessors of Fairfield UniversityWen Zhao

Wen Zhao

Fairfield University

H-index: 5

North America-United States

About Wen Zhao

Wen Zhao, With an exceptional h-index of 5 and a recent h-index of 5 (since 2020), a distinguished researcher at Fairfield University, specializes in the field of CSR Communication, Strategic Communication, New Media and Advertising, Diversity and Corporate Activism.

His recent articles reflect a diverse array of research interests and contributions to the field:

Virtually Enhancing Public Engagement During the Pandemic: Measuring the Impact of Virtual Reality Powered Immersive Videos on Corporate Social Responsibility Communication

The effects of CSR perceptions and agreements: applying the heuristic-systematic information processing model in CSR campaigns

Exploring 360-degree virtual reality videos for CSR communication: An integrated model of perceived control, telepresence, and consumer behavioral intentions

Understanding CSR Campaigns Through the Lens of Culture Values and Moral Emotion

Moralizing Campaign Coverage: A Computerized Textual Analysis of New York Times’ Reporting on Clinton and Trump During the 2016 Presidential Election

Shared Virtual Reality Experiences during the COVID-19 Pandemic: Exploring the Gratifications and Effects of Engagement with Immersive Videos

The influence of media exposure on young women’s intention to undergo cosmetic surgery: a third person perspective

Consumer Response to Virtual CSR Experiences

Wen Zhao Information

University	Fairfield University
Position	___
Citations(all)	60
Citations(since 2020)	56
Cited By	8
hIndex(all)	5
hIndex(since 2020)	5
i10Index(all)	3
i10Index(since 2020)	2
Email	Access Email
University Profile Page	Fairfield University
Google Scholar	View Google Scholar Profile

Wen Zhao Skills & Research Interests

CSR Communication

Strategic Communication

New Media and Advertising

Diversity and Corporate Activism

Top articles of Wen Zhao

Title	Journal	Author(s)	Publication Date
Virtually Enhancing Public Engagement During the Pandemic: Measuring the Impact of Virtual Reality Powered Immersive Videos on Corporate Social Responsibility Communication	Social Science Computer Review	Yang Cheng Yuan Wang Wen Zhao Kaijie Zhang Xinyi Cai ...	2024/4
The effects of CSR perceptions and agreements: applying the heuristic-systematic information processing model in CSR campaigns	Atlantic Journal of Communication	Wen Zhao	2023/5/10
Exploring 360-degree virtual reality videos for CSR communication: An integrated model of perceived control, telepresence, and consumer behavioral intentions	Computers in Human Behavior	Wen Zhao Yang Cheng Yen-I Lee	2023/7/1
Understanding CSR Campaigns Through the Lens of Culture Values and Moral Emotion	Journal of Creative Communications	Wen Zhao	2023/3
Moralizing Campaign Coverage: A Computerized Textual Analysis of New York Times’ Reporting on Clinton and Trump During the 2016 Presidential Election	Journalism Practice	Qihao Ji Wen Zhao	2023/7/3
Shared Virtual Reality Experiences during the COVID-19 Pandemic: Exploring the Gratifications and Effects of Engagement with Immersive Videos	International Journal of Environmental Research and Public Health	Yang Cheng Yuan Wang Wen Zhao	2022/4/21
The influence of media exposure on young women’s intention to undergo cosmetic surgery: a third person perspective	Atlantic Journal of Communication	Wen Zhao	2022/3/15
Consumer Response to Virtual CSR Experiences	Journal of Current Issues & Research in Advertising	Yoon-Joo Lee Wen Zhao Huan Chen	2021/1/2