ProfessorsProfessors of Karl-Franzens-Universität GrazVishal Kashyap

Vishal Kashyap

Karl-Franzens-Universität Graz

H-index: 17

Europe-Austria

About Vishal Kashyap

Vishal Kashyap, With an exceptional h-index of 17 and a recent h-index of 13 (since 2020), a distinguished researcher at Karl-Franzens-Universität Graz, specializes in the field of Marketing, Inter-organizational Relationships and their Governance, Distribution Channels, Franchising, Contracting.

His recent articles reflect a diverse array of research interests and contributions to the field:

Rethinking customer-perceived value in business markets from an organizational perspective

Lightening the dark side of customer participation–The mitigating role of relationship performance in business-to-business project contexts

Advancing marketing theory and practice: guidelines for crafting research propositions

Governance and customer value creation in business solutions

Research on business and industrial marketing and networks–taking stock, looking ahead

Vishal Kashyap Information

University	Karl-Franzens-Universität Graz
Position	Professor of Marketing
Citations(all)	1575
Citations(since 2020)	799
Cited By	1056
hIndex(all)	17
hIndex(since 2020)	13
i10Index(all)	19
i10Index(since 2020)	14
Email	Access Email
University Profile Page	Karl-Franzens-Universität Graz
Google Scholar	View Google Scholar Profile

Vishal Kashyap Skills & Research Interests

Marketing

Inter-organizational Relationships and their Governance

Distribution Channels

Franchising

Contracting

Top articles of Vishal Kashyap

Title	Journal	Author(s)	Publication Date
Rethinking customer-perceived value in business markets from an organizational perspective	Journal of Inter-Organizational Relationships	Michael Kleinaltenkamp Andreas Eggert Vishal Kashyap Wolfgang Ulaga	2022/4/3
Lightening the dark side of customer participation–The mitigating role of relationship performance in business-to-business project contexts	Journal of Business Research	Stefan Hurtak Vishal Kashyap Michael Ehret	2022/2/1
Advancing marketing theory and practice: guidelines for crafting research propositions	AMS Review	Wolfgang Ulaga Michael Kleinaltenkamp Vishal Kashyap Andreas Eggert	2021/11/17
Governance and customer value creation in business solutions	Journal of Business & Industrial Marketing	Erik Mooi Vishal Kashyap Marc van Aken	2020/3/20
Research on business and industrial marketing and networks–taking stock, looking ahead	Journal of Business & Industrial Marketing	Vishal Kashyap Michael Kleinaltenkamp	2020