Kersi D. Antia
Western University
H-index: 17
North America-Canada
Top articles of Kersi D. Antia
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
What Is (and Isn’t) a Product Recall? | Vivek Astvansh Kersi D Antia Gerard J Tellis | 2024/3/15 | |
Product Recall: A Synthesis of Marketing Findings and Research Directions | Vivek Astvansh | 2024/3/1 | |
Buyer–Supplier Relationship Dynamics in Buyers’ Bankruptcy Survival | Journal of Marketing | Sudha Mani Vivek Astvansh Kersi D Antia | 2023/11/1 |
Product recall: a synthesis of multidisciplinary findings, and research directions | Vivek Astvansh Kersi Antia Gerard Tellis | 2024/3/23 | |
Should you change your ad messaging or execution? It depends on brand age | Applied Marketing Analytics | Koen Pauwels Bharat Sud Robert Fisher Kersi Antia | 2022/6/1 |
