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Brian R. Murtha

Brian R. Murtha

University of Kentucky

H-index: 8

North America-United States

About Brian R. Murtha

Brian R. Murtha, With an exceptional h-index of 8 and a recent h-index of 8 (since 2020), a distinguished researcher at University of Kentucky, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Secondary selling: beyond the salesperson–customer dyad

The joint and multilevel effects of training and incentives from upstream manufacturers on downstream salespeople’s efforts

Brian R. Murtha Information

University

Position

___

Citations(all)

775

Citations(since 2020)

451

Cited By

478

hIndex(all)

8

hIndex(since 2020)

8

i10Index(all)

8

i10Index(since 2020)

7

Email

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University Profile Page

University of Kentucky

Google Scholar

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Brian R. Murtha Skills & Research Interests

Marketing

Top articles of Brian R. Murtha

Title

Journal

Author(s)

Publication Date

Secondary selling: beyond the salesperson–customer dyad

Journal of Marketing

Molly R Burchett

Brian Murtha

Ajay K Kohli

2023/7

The joint and multilevel effects of training and incentives from upstream manufacturers on downstream salespeople’s efforts

Journal of Marketing Research

Sarah Magnotta

Brian Murtha

Goutam Challagalla

2020/8

See List of Professors in Brian R. Murtha University(University of Kentucky)