Vijay Viswanathan
North Western University
H-index: 18
Asia-Bangladesh
Top articles of Vijay Viswanathan
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
“Threatened and empty selves following AI-based virtual influencers”: comparison between followers and non-followers of virtual influencers in AI-driven digital marketing | AI & SOCIETY | S Venus Jin Vijay Viswanathan | 2024/1/18 |
Sustaining shopping momentum in retail malls using real-time messaging | Journal of retailing | Khadija Ali Vakeel Morana Fudurić Vijay Viswanathan Mototaka Sakashita | 2023/3/1 |
Examining Pareto Law across department store shoppers | International Journal of Market Research | Arry Tanusondjaja Jenni Romaniuk Magda Nenycz-Thiel Mototaka Sakashita Vijay Viswanathan | 2023/9 |
Quantifying the effect of status in a multi-tier loyalty program | Industrial Marketing Management | Vijay Viswanathan Kim Koetterheinrich Tammo Bijmolt Manfred Krafft F Javier Sese | 2022/7/1 |
How consumers attend to online reviews: an eye-tracking and network analysis approach | International Journal of Advertising | Ewa Maslowska Claire M Segijn Khadija Ali Vakeel Vijay Viswanathan | 2020/2/17 |
Artificial intelligence and marketing: Pitfalls and opportunities | Journal of Interactive Marketing | Arnaud De Bruyn Vijay Viswanathan Yean Shan Beh Jürgen Kai-Uwe Brock Florian Von Wangenheim | 2020/8 |
Platform war vs. Platform synergy? A longitudinal analysis of media substitution between personal computers and mobile devices | Journal of Broadcasting & Electronic Media | Su Jung Kim Vijay Viswanathan Hye Mi Lee | 2020/5/1 |
Engaging with TV events on Twitter: The interrelations between TV consumption, engagement actors, and engagement content | Internet Research | Claire Monique Segijn Ewa Maslowska Theo Araujo Vijay Viswanathan | 2020/4/6 |
Co-Authors
