Sy Banerjee

Sy Banerjee

University of Michigan-Flint

H-index: 14

North America-United States

About Sy Banerjee

Sy Banerjee, With an exceptional h-index of 14 and a recent h-index of 11 (since 2020), a distinguished researcher at University of Michigan-Flint, specializes in the field of Mobile Marketing, Digital Marketing, Surveillance, Consumer Behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

The Effect of In-Store Electronic Word of Mouth on Local Competitor Spillovers in the Quick Service Restaurant Industry.

Automotive repairs, data accessibility, and privacy and security challenges: A stakeholder analysis and proposed policy solutions

Discovering Synergies and Conflicts in Online and Offline In-store Engagement

Predicting customer poachability from locomotion intelligence

Facebook and self-regulation: Efficacious proposals – Or ‘smoke-and-mirrors’?

Run-of-the-Mill or Avant Garde? Identifying Restaurant Category Positioning and Tastemakers from Digital Geo-Location History

How Does Location Based Marketing Affect Mobile Retail Revenues? The Complex Interplay of Delivery Tactic, Interface Mobility and User Privacy

Sy Banerjee Information

University

Position

Professor of Marketing

Citations(all)

946

Citations(since 2020)

519

Cited By

619

hIndex(all)

14

hIndex(since 2020)

11

i10Index(all)

16

i10Index(since 2020)

12

Email

University Profile Page

University of Michigan-Flint

Google Scholar

View Google Scholar Profile

Sy Banerjee Skills & Research Interests

Mobile Marketing

Digital Marketing

Surveillance

Consumer Behavior

Top articles of Sy Banerjee

Title

Journal

Author(s)

Publication Date

The Effect of In-Store Electronic Word of Mouth on Local Competitor Spillovers in the Quick Service Restaurant Industry.

Electronic Commerce Research

Debra Zahay Syagnik Banerjee

Argha Sen

2023

Automotive repairs, data accessibility, and privacy and security challenges: A stakeholder analysis and proposed policy solutions

Technology in Society

Thomas A Hemphill

Phil Longstreet

Syagnik Banerjee

2022/11/1

Discovering Synergies and Conflicts in Online and Offline In-store Engagement

Journal of Marketing Analytics

Syagnik Banerjee

Fareena Sultan

Charles F Hofacker

2023/12

Predicting customer poachability from locomotion intelligence

Syagnik Banerjee

Christopher Krebs

Neslihan Bisgin

Halil Bisgin

Murali Mani

2021/11/2

Facebook and self-regulation: Efficacious proposals – Or ‘smoke-and-mirrors’?

Technology in Society

Thomas A Hemphill

Syagnik Banerjee

2021/11/1

Run-of-the-Mill or Avant Garde? Identifying Restaurant Category Positioning and Tastemakers from Digital Geo-Location History

Journal of Business Research: Special Issue on Digital and Social Media Marketing in Global Business Environment

Syagnik Banerjee

Amit Poddar

2020

How Does Location Based Marketing Affect Mobile Retail Revenues? The Complex Interplay of Delivery Tactic, Interface Mobility and User Privacy

Journal of Business Research: Special Issue on Digital and Social Media Marketing in Global Business Environment

Syagnik Banerjee

Shichun Xu

Scott D Johnson

2020

See List of Professors in Sy Banerjee University(University of Michigan-Flint)

Co-Authors

H-index: 58
Hao Ying

Hao Ying

Wayne State University

H-index: 44
Nikhilesh Dholakia

Nikhilesh Dholakia

University of Rhode Island

H-index: 40
Charles F. Hofacker

Charles F. Hofacker

Florida State University

H-index: 27
Pam Scholder Ellen

Pam Scholder Ellen

Georgia State University

H-index: 27
Thomas A. Hemphill

Thomas A. Hemphill

University of Michigan-Flint

H-index: 18
Vijay Viswanathan

Vijay Viswanathan

Northwestern University

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