Su Jung Kim

Su Jung Kim

University of Southern California

H-index: 17

North America-United States

About Su Jung Kim

Su Jung Kim, With an exceptional h-index of 17 and a recent h-index of 15 (since 2020), a distinguished researcher at University of Southern California, specializes in the field of Word-of-mouth (WOM), Socia Media, Mobile Media, Digital Media, Media Use Effects.

His recent articles reflect a diverse array of research interests and contributions to the field:

Distrust profiles: Identifying the factors that shape journalism’s credibility crisis

The role of social media news usage and platforms in civic and political engagement: Focusing on types of usage and platforms

How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users: An analysis of individual-level clickstream data

An integrative approach to determinants of pre-roll ad acceptance and their relative impact: Evidence from big data

An integrative approach to social media news sharing: The role of individual and situational factors

In search for an audience-supported business model for local newspapers: Findings from clickstream and subscriber data

Automatically detecting image–text mismatch on Instagram with deep learning

Looking back at millennials' mobile transition: Differentiated patterns of mobile phone use among a diverse group of young adults

Su Jung Kim Information

University

Position

Assistant Professor

Citations(all)

1850

Citations(since 2020)

1473

Cited By

930

hIndex(all)

17

hIndex(since 2020)

15

i10Index(all)

25

i10Index(since 2020)

21

Email

University Profile Page

Google Scholar

Su Jung Kim Skills & Research Interests

Word-of-mouth (WOM)

Socia Media

Mobile Media

Digital Media

Media Use Effects

Top articles of Su Jung Kim

Title

Journal

Author(s)

Publication Date

Distrust profiles: Identifying the factors that shape journalism’s credibility crisis

Media and Communication

Thomas B Ksiazek

Su Jung Kim

Jacob L Nelson

Ahran Park

Sushobhan Patankar

...

2023/12/7

The role of social media news usage and platforms in civic and political engagement: Focusing on types of usage and platforms

Computers in Human Behavior

Su Jung Kim

2023

How mobile users respond to pre-roll skippable advertising differently than personal computer (PC) users: An analysis of individual-level clickstream data

International Journal of Advertising

Su Jung Kim

Mi Hyun Lee

Juwon Hong

Sungho Park

2023/5/19

An integrative approach to determinants of pre-roll ad acceptance and their relative impact: Evidence from big data

Journal of Advertising

Mi Hyun Lee

Su Jung Kim

Sang-Hyeak Yoon

Sungho Park

2022/4/25

An integrative approach to social media news sharing: The role of individual and situational factors

Journalism Practice

Su Jung Kim

Jacob L Nelson

2022/7/20

In search for an audience-supported business model for local newspapers: Findings from clickstream and subscriber data

Digital Journalism

Su Jung Kim

Yayu Zhou

Edward Malthouse

Yasaman Kamyab Hessary

2021

Automatically detecting image–text mismatch on Instagram with deep learning

Journal of Advertising

Yui Ha

Kunwoo Park

Su Jung Kim

Jungseock Joo

Meeyoung Cha

2020/11/9

Looking back at millennials' mobile transition: Differentiated patterns of mobile phone use among a diverse group of young adults

Su Jung Kim

Eszter Hargittai

2021

Cross-platform news media repertoires and their political implications

International Journal of Communication

S. J. Kim

Lena-Maria Schwarze

2021

Digital news readership and subscription in the United States during COVID-19: A longitudinal analysis of clickstream and subscription data from a local news site

Digital Journalism

S. J. Kim

X. Wang

Edward C. Malthouse

2021

From purchasing exposure to fostering engagement: Brand–consumer experiences in the emerging computational advertising landscape

Journal of Advertising

Theo Araujo

Jonathan R Copulsky

Jameson L Hayes

Su Jung Kim

Jaideep Srivastava

2020/8/7

Platform war vs. platform synergy? A longitudinal analysis of media substitution between personal computers and mobile devices

Journal of Broadcasting & Electronic Media

Su Jung Kim

Vijay Viswanathan

Hye Mi Lee

2020/5/1

Improve trust, increase loyalty? Analyzing the relationship between news credibility and consumption

Journalism Practice

Jacob L Nelson

Su Jung Kim

2021/3/16

See List of Professors in Su Jung Kim University(University of Southern California)

Co-Authors

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