Suraksha Gupta
Newcastle University
H-index: 35
Europe-United Kingdom
Top articles of Suraksha Gupta
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues | Nor Aida Abdul Rahman TC Melewar Pantea Foroudi Suraksha Gupta | 2024/3/5 | |
From vineyard to table: uncovering wine quality for sales management through machine learning | Journal of Business Research | Rui Ma Di Mao Dongmei Cao Shuai Luo Suraksha Gupta | 2024/4/1 |
26 The Role of Technology Advancement in Managing Business and Establishing Corporate Brand Image: Conception, Challenges, and Commendation in Logistics and Transport Sector | Nor Aida Abdul Rahman TC Melewar Pantea Foroudi Suraksha Gupta | 2024 | |
Focal firms and interorganisational relationships in small economies: Towards a multi-level theoretical framework for enhancing value co-creation and performance | Journal of International Management | Zuberia Hosanoo Parth Patel Verma Prikshat Rama Prasad Kanungo Surkasha Gupta | 2024/3/14 |
The Role of Technology Advancement in Managing Business and Establishing Corporate Brand Image: Conception, Challenges, and Commendation in Logistics and Transport Sector | Nor Aida Abdul Rahman TC Melewar Pantea Foroudi Suraksha Gupta | 2024/3/5 | |
Introduction to the Book | Miranda Rocksén Elaosi Vhurumuku Maria Svensson Emmanuel Mushayikwa Audrey Msimanga | 2022/5/17 | |
Conception, Challenges, and Commendation in Logistics and Transport Sector | Corporate Branding in Logistics and Transportation: Recent Developments and Emerging Issues | Nor Aida Abdul Rahman TC Melewar Pantea Foroudi Suraksha Gupta | 2024/3/5 |
Customer analytics and new product performance: The role of contingencies | Technological Forecasting and Social Change | Sena Ozdemir Yichuan Wang Suraksha Gupta Vania Sena Shijie Zhang | 2024/4/1 |
Reshoring: a road to industry 4.0 transformation | British Journal of Management | Suraksha Gupta Yichuan Wang Michael Czinkota | 2023/7 |
The effect of home country characteristics on the internationalization of EMNEs: The moderating role of knowledge stock | International Business Review | Pantea Foroudi Suraksha Gupta Parth Patel Georgios Batsakis Juha Vaatanen | 2023/4/1 |
Managing and Strategising Global Business in Crisis: Resolution, Resilience and Reformation | Ashish Gupta Suraksha Gupta Jitender Kumar | 2023/3/31 | |
The application of the principles of responsible AI on social media marketing for digital health | Information Systems Frontiers | Rui Liu Suraksha Gupta Parth Patel | 2023/12 |
Stakeholder diversity and collaborative innovation: Integrating the resource-based view with stakeholder theory | Journal of Business Research | Sena Ozdemir Juan Carlos Fernandez de Arroyabe Vania Sena Suraksha Gupta | 2023/9/1 |
AI-Augmented HRM: Literature review and a proposed multilevel framework for future research | Verma Prikshat Mohammad Islam Parth Patel Ashish Malik Pawan Budhwar | 2023/8/1 | |
Leadership Ethics and Employee Loyalty: A Grounded Theory Approach | 4th Annual Aston India Centre for Applied Research Centre Conference (AICAR) | Doane Ye Suraksha Gupta Haytham Siala Eftychia Palamida | 2022 |
Financial inclusion through digitalisation: Economic viability for the bottom of the pyramid (BOP) segment | Journal of Business Research | Suraksha Gupta Rama Prasad Kanungo | 2022/9/1 |
Integrating machine learning, modularity and supply chain integration for Branding 4.0 | Industrial Marketing Management | Ye Yan Suraksha Gupta Tana Licsandru Klaus Schoefer | 2022 |
Managing brand preferences of resellers | Industrial Marketing Management | Suraksha Gupta | 2022/5/1 |
Exploring the role of social capital mechanisms in cooperative resilience | Journal of Business Research | Nur Baiti Ingga Wulandhari Ismail Gölgeci Nishikant Mishra Uthayasankar Sivarajah Suraksha Gupta | 2022/4/1 |
Corporate Brand Communication: Identity, Image and Reputation | Abraham Joseph Suraksha Gupta | 2022/10/21 |
Co-Authors
