Dorothy A. Yen

Dorothy A. Yen

Brunel University London

H-index: 28

Europe-United Kingdom

About Dorothy A. Yen

Dorothy A. Yen, With an exceptional h-index of 28 and a recent h-index of 26 (since 2020), a distinguished researcher at Brunel University London, specializes in the field of Ageing consumers, B2B relationships, Guanxi, Food waste and consumption, Migrants.

His recent articles reflect a diverse array of research interests and contributions to the field:

The influence of waiting times and sociopolitical variables on public trust in healthcare: A cross-sectional study of the NHS in England

London, you have a problem with women: trust towards the police in England

Happy To Chat–Promoting Talking To Strangers In Public Places In The UK

Leveraging folklore and fantasy to promote small destinations: the case of Visit Wales

Acculturating again: Taiwanese migrants' enduring COVID-19 coping paradox in the UK

Impact of CRM strategy on relationship commitment and new product development: Mediating effects of learning from failure

Understanding older people's practices when designing healthy ageing interventions

Wales as a global tourist destination (TOU0005)

Dorothy A. Yen Information

University

Position

Professor in Marketing

Citations(all)

2786

Citations(since 2020)

2089

Cited By

1424

hIndex(all)

28

hIndex(since 2020)

26

i10Index(all)

41

i10Index(since 2020)

39

Email

University Profile Page

Brunel University London

Google Scholar

View Google Scholar Profile

Dorothy A. Yen Skills & Research Interests

Ageing consumers

B2B relationships

Guanxi

Food waste and consumption

Migrants

Top articles of Dorothy A. Yen

Title

Journal

Author(s)

Publication Date

The influence of waiting times and sociopolitical variables on public trust in healthcare: A cross-sectional study of the NHS in England

Public Health in Practice

Han Dorussen

Martin Ejnar Hansen

SD Pickering

J Reifler

TJ Scotto

...

2024/6/1

London, you have a problem with women: trust towards the police in England

Policing and Society

Steve Pickering

Han Dorussen

Martin Ejnar Hansen

Jason Reifler

Thomas Scotto

...

2024/4/9

Happy To Chat–Promoting Talking To Strangers In Public Places In The UK

Christina Victor

Dorothy Yen

2023/12/21

Leveraging folklore and fantasy to promote small destinations: the case of Visit Wales

Journal of policy research in tourism, leisure and events

Dorothy Yen

Jungmin Jang

Liyuan Wei

Nigel Morgan

Annette Pritchard

2023/9/30

Acculturating again: Taiwanese migrants' enduring COVID-19 coping paradox in the UK

International Marketing Review

Dorothy Ai-wan Yen

Benedetta Cappellini

Jane Denise Hendy

Ming-Yao Jen

2023/12/26

Impact of CRM strategy on relationship commitment and new product development: Mediating effects of learning from failure

Journal of Strategic Marketing

Bang Nguyen

Junsong Chen

Pantea Foroudi

Xiaoyu Yu

Cheng-Hao Steve Chen

...

2022/7/4

Understanding older people's practices when designing healthy ageing interventions

British Journal of Healthcare Management

Dorothy A Yen

Geraldine Cohen

Liyuan Wei

Yousra Asaad

2022/6/2

Wales as a global tourist destination (TOU0005)

D Yen

A Canhoto

L Wei

2022/4/20

An exploratory examination of the influence of national culture on cross national diffusion: A case study on the MENA region

Cogent Business & Management

Shihanah AlMutairi

Dorothy Yen

2022/12/31

Towards a framework of healthy aging practices

Journal of Business Research

Dorothy Yen

Geraldine Cohen

Liyuan Wei

Yousra Asaad

2022/3/1

Primary school children's responses to food waste at school

British Food Journal

Dorothy A Yen

Benedetta Cappellini

Terry Dovey

2022/12/19

Power negotiation on the tango dancefloor: The adoption of AI in B2B marketing

Industrial Marketing Management

Brendan James Keegan

Ana Isabel Canhoto

Dorothy Ai-wan Yen

2022/1/1

Guest editorial: Understanding prosumer behavior in the platform ecosystem

European Journal of Marketing

Cheng Lu Wang

Dorothy Ai-wan Yen

2022/11/28

# ILoveLondon: An exploration of the declaration of love towards a destination on Instagram

Tourism Management

Raffaele Filieri

Dorothy A Yen

Qionglei Yu

2021/8/1

Rethinking guanxi and performance: understanding the dark side of Sino–US business relationships

International Business Review

Ibrahim Abosag

Dorothy Ai-wan Yen

Bradley R Barnes

Eman Gadalla

2021/8/1

From west to east: British sojourners’ acculturation in China

International marketing review

Qionglei Yu

Dorothy A Yen

Benedetta Cappellini

Cheng Lu Wang

2021/7/22

Film or film brand? UK consumers’ engagement with films as brands

British Journal of Management

Gurdeep Singh Kohli

Dorothy Yen

Sharifah Alwi

Suraksha Gupta

2021/4

Drivers of green cooperation between Chinese manufacturers and their customers: An empirical analysis

Industrial Marketing Management

Yan Guo

Dorothy A Yen

Ruoqi Geng

Goudarz Azar

2021/2/1

Thanks for the memories: Exploring city tourism experiences via social media reviews

Tourism Management Perspectives

Qionglei Yu

Steve Pickering

Ruoqi Geng

Dorothy A Yen

2021/10/1

An empirical study of green supplier collaboration in the Chinese manufacturing sector: the double-edged sword effect of guanxi

Supply Chain Management: An International Journal

Ruoqi Geng

Afshin Mansouri

Emel Aktas

Dorothy A Yen

2020/4/8

See List of Professors in Dorothy A. Yen University(Brunel University London)

Co-Authors

H-index: 39
Cheng Lu Wang

Cheng Lu Wang

University of New Haven

H-index: 35
Suraksha Gupta

Suraksha Gupta

Newcastle University

H-index: 18
Ibrahim Abosag

Ibrahim Abosag

SOAS, University of London

H-index: 16
Dr Qionglei Yu

Dr Qionglei Yu

Newcastle University

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