Cheng Lu Wang
University of New Haven
H-index: 39
North America-United States
Top articles of Cheng Lu Wang
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
AI-orientation and company climate action: The moderating role of dependency structure and innovation capability | Industrial Marketing Management | Fue Zeng Yihong Guo Qingji Fan Cheng Lu Wang | 2024/2/1 |
Perceived air pollution reduces consumers' self‐disclosure: The role of tense arousal | Psychology & Marketing | Wumei Liu Heqing Huang Qiaoying Yang Cheng Lu Wang | 2024/4 |
Impacts of consumer cognitive process to ascertain online fake review: A cognitive dissonance theory approach | Journal of Business Research | Sheshadri Chatterjee Ranjan Chaudhuri Ajay Kumar Cheng Lu Wang Shivam Gupta | 2022 |
Configurating product placement prominence on brand memory: what counts and what does not? | Journal of Product & Brand Management | Sigen Song Fanny Fong Yee Chan Yongfa Li Cheng Lu Wang | 2023/4/3 |
Why do consumers prefer a hometown geographical indication brand? Exploring the role of consumer identification with the brand and psychological ownership | International Journal of Consumer Studies | Gangren Zhang Cheng Lu Wang Jiaojiao Liu Liying Zhou | 2023/1 |
Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions | Journal of Business Research | Liying Zhou Fei Jin Banggang Wu Zhi Chen Cheng Lu Wang | 2023/3/1 |
What drives or inhibits consumers' preference to consume quietly? | Asia Pacific Journal of Marketing and Logistics | Sigen Song Hengqin Wang Cheng Lu Wang | 2023/11/22 |
Guest editorial: Global branding management in a rapidly changing environment | International Marketing Review | Cheng Lu Wang Jiaxun He | 2023/2/27 |
Understanding social and psychological effects of social media on contemporary digital consumers | Frontiers in Psychology | Kevin J Zeng Cheng-Lu Wang Morgan X Yang Gang Li | 2023/9/27 |
Interactive marketing is the new normal | Cheng Lu Wang | 2023/1/26 | |
Corrigendum to “Do fake followers mitigate influencers’ perceived influencing power on social media platforms? The mere number effect and boundary conditions”[J. Bus. Res. 158 … | Journal of Business Research | Liying Zhou Fei Jin Banggang Wu Zhi Chen Cheng Lu Wang | 2023/5/1 |
The Palgrave handbook of interactive marketing | Cheng Lu Wang | 2023/1/25 | |
Does character's gender matter in inspirational brand story? Exploring the moderating effect of gender role conformity | International Jouirnal of Consumer Studies | Xiang Chen Cheng Lu Wang Liying Zhou | 2023/4/21 |
How frontline employees' communication styles affect consumers' willingness to interact: The boundary condition of emotional ability similarity | Journal of Retailing and Consumer Services | Qi Yao Ling Kuai Cheng Lu Wang | 2022/9/1 |
The influence of emoji meaning multipleness on perceived online review helpfulness: The mediating role of processing fluency | Journal of Business Research | Ruijuan Wu Jiuqi Chen Cheng Lu Wang Liying Zhou | 2022/3/1 |
Guest editorial: Understanding prosumer behavior in the platform ecosystem | European Journal of Marketing | Cheng Lu Wang Dorothy Ai-wan Yen | 2022/11/28 |
Editorial–the misassumptions about contributions | Journal of Research in Interactive Marketing | Cheng Lu Wang | 2022/2/24 |
How and when do exporters benefit from an international adaptation strategy? The moderating effect of formal and informal institutional distance | International Marketing Review | Jie Gao Tao Wang Yu Jia Cheng Lu Wang | 2022/11/1 |
Marketing healthy diets: the impact of health consciousness on Chinese consumers’ food choices | Sustainability | Zhen Huang Yi-Dan Zhu Jia Deng Cheng-Lu Wang | 2022/2/11 |
Doing bad by doing good? Corporate social responsibility fails when controversy arises | Industrial Marketing Management | Shuojia Guo Cheng Lu Wang Seokyoun Hwang Fei Jin Liying Zhou | 2022/10/1 |
Co-Authors
