henry f l chung

henry f l chung

Massey University

H-index: 28

Oceania-New Zealand

About henry f l chung

henry f l chung, With an exceptional h-index of 28 and a recent h-index of 22 (since 2020), a distinguished researcher at Massey University, specializes in the field of Marketing/International marketing strategies, Technology strategy, immigrant enterprises.

His recent articles reflect a diverse array of research interests and contributions to the field:

When and how digital platforms empower professional services firms: an agility perspective

Fostering sustainable logistics businesses: the role of innovation ecosystems and institutional contexts for logistics firms in China

The dark side of mobile apps: when and how technical security matters for in-app purchases?

Digital modality richness drives vivid memory experience

Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention

Augmented reality interactive technology and interfaces: a construal-level theory perspective

When and how mobile payment platform complementors matter in cross-border B2B e-commerce ecosystems? An integration of process and modularization analysis

An empirical investigation of marketing programme and process elements in the home-host scenario

henry f l chung Information

University

Position

___

Citations(all)

2837

Citations(since 2020)

1574

Cited By

3236

hIndex(all)

28

hIndex(since 2020)

22

i10Index(all)

35

i10Index(since 2020)

29

Email

University Profile Page

Massey University

Google Scholar

View Google Scholar Profile

henry f l chung Skills & Research Interests

Marketing/International marketing strategies

Technology strategy

immigrant enterprises

Top articles of henry f l chung

Title

Journal

Author(s)

Publication Date

When and how digital platforms empower professional services firms: an agility perspective

Journal of Service Theory and Practice

Yulong Liu

Henry F. L. Chung

Zuopeng (Justin) Zhang

Mian Wu

2023

Fostering sustainable logistics businesses: the role of innovation ecosystems and institutional contexts for logistics firms in China

Asia Pacific Journal of Marketing and Logistics

Yulong Liu

Henry F. L. Chung

Lili Mi

2022/1/17

The dark side of mobile apps: when and how technical security matters for in-app purchases?

Asia Pacific Journal of Marketing and Logistics

Yulong (David) Liu

Henry F. L. Chung

Zuopeng (Justin) Zhang

Mian Wu

2023/6/2

Digital modality richness drives vivid memory experience

Journal of Research in Interactive Marketing

Tseng-Lung Huang

Henry FL Chung

Xiang Chen

2023/11/11

Impact of delightful somatosensory augmented reality experience on online consumer stickiness intention

Journal of Research in Interactive Marketing

Tseng-Lung Huang

Henry FL Chung

2023/3/29

Augmented reality interactive technology and interfaces: a construal-level theory perspective

Journal of Research in Interactive Marketing

Lan-Lung Chiang

Tseng-Lung Huang

Henry FL Chung

2022/12/6

When and how mobile payment platform complementors matter in cross-border B2B e-commerce ecosystems? An integration of process and modularization analysis

Journal of Business Research

Mian Wu

Yulong Liu

Henry F. L. Chung

Shuojia (Nancy) Guo

2022/2

An empirical investigation of marketing programme and process elements in the home-host scenario

Henry FL Chung

2021/8/29

Dynamism and B2B firm performance: The dark and bright contingent role of B2B relationships

Journal of Business Research

Henry FL Chung

Russel PJ Kingshott

Robyn VG MacDonald

Martinus Parnawa Putranta

2021/5/1

International competitive strategies, organizational learning and export performance: a match and mis-match conceptualization

European Journal of Marketing

Henry FL Chung

Mia Hsiao-Wen Ho

2021/10/6

Religiosity and psychological contracts in Asian B2B service relationships

Industrial Marketing Management

Russel P.J. Kingshott

Henry F.L. Chung

Martinus Parnawa Putranta

Piyush Sharma

Herbert Sima

2021/8

The contingent effect of social networking ties on Asian immigrant enterprises' innovation

Industrial Marketing Management

Henry FL Chung

Dorothy A Yen

Cheng Lu Wang

2020/7/1

The mechanism of positive emotions linking consumer review consistency to brand attitudes: A moderated mediation analysis

Asia Pacific Journal of Marketing and Logistics

Heng-Hui Wu

Pornchanoke Tipgomut

Henry FL Chung

Wei-Kuang Chu

2020/1/14

Customer engagement, customer equity and repurchase intention in mobile apps

Operations Management and Information System Studies

Anita Mawarni

Vidyarini Dwita

2023/10/29

Customer engagement, consumption and firm performance in a multi-actor service eco-system: The moderating role of resource integration

Journal of Business Research

Mia Hsiao-Wen Ho

Henry FL Chung

Russel Kingshott

Chun-Chen Chiu

2020/12/1

Business networking and innovation of Asian enterprises in Western countries: The moderation of institutional distance

Industrial Marketing Management

Cheng Lu Wang

Henry FL Chung

2020/7/1

See List of Professors in henry f l chung University(Massey University)