ProfessorsProfessors of University of Maryland, BaltimoreSun Young Lee

Sun Young Lee

University of Maryland, Baltimore

H-index: 15

North America-United States

About Sun Young Lee

Sun Young Lee, With an exceptional h-index of 15 and a recent h-index of 14 (since 2020), a distinguished researcher at University of Maryland, Baltimore, specializes in the field of public relations, corporate social responsibility, crisis communication.

His recent articles reflect a diverse array of research interests and contributions to the field:

Visually Framing Disasters: Humanitarian Aid Organizations’ Use of Visuals on Social Media

Self-imagery and advertising effectiveness: the role of sense of presence

Engaging consumers with corporate social responsibility campaigns: The roles of interactivity, psychological empowerment, and identification

The co-creation of social value: what matters for public participation in corporate social responsibility campaigns

Cognitive processing of corporate social responsibility campaign messages: the effects of emotional visuals on memory

Sun Young Lee Information

University	University of Maryland, Baltimore
Position	___
Citations(all)	1088
Citations(since 2020)	834
Cited By	526
hIndex(all)	15
hIndex(since 2020)	14
i10Index(all)	17
i10Index(since 2020)	17
Email	Access Email
University Profile Page	University of Maryland, Baltimore
Google Scholar	View Google Scholar Profile

Sun Young Lee Skills & Research Interests

public relations

corporate social responsibility

crisis communication

Top articles of Sun Young Lee

Title	Journal	Author(s)	Publication Date
Visually Framing Disasters: Humanitarian Aid Organizations’ Use of Visuals on Social Media	Journalism & Mass Communication Quarterly	Sun Young Lee JungKyu Rhys Lim Duli Shi	2022/3/8
Self-imagery and advertising effectiveness: the role of sense of presence	The Journal of General Psychology	Wonseok Jang Sun Young Lee Akira Asada	2021/9/17
Engaging consumers with corporate social responsibility campaigns: The roles of interactivity, psychological empowerment, and identification	Journal of Business Research	Sun Young Lee Yeuseung Kim Young Kim	2021/9/1
The co-creation of social value: what matters for public participation in corporate social responsibility campaigns	Journal of Public Relations Research	Sun Young Lee Young Kim Yeuseung Kim	2020/11/1
Cognitive processing of corporate social responsibility campaign messages: the effects of emotional visuals on memory	Media Psychology	Sungwon Chung Sun Young Lee	2020/3/3