Stefanie Beninger

About Stefanie Beninger

Stefanie Beninger, With an exceptional h-index of 11 and a recent h-index of 10 (since 2020), a distinguished researcher at IE University, specializes in the field of resilience, marketing, sustainability, sustainable development, business and society.

His recent articles reflect a diverse array of research interests and contributions to the field:

Markets, Businesses, and Consumption in Refugees Settlements: A Review and Future Research Trajectory

Teaching what society needs:“Hacking” an introductory marketing course with sustainability and macromarketing

Macromarketing Conference: The New Normal

Resources for business resilience in a COVID-19 world: A community-centric approach

Macromarketing pedagogy: Empowering students to achieve a sustainable world

Key Aspects Supporting Resilient Economic Systems

Collective market shaping by competitors and its contribution to market resilience

The disruptive potential of drones

Stefanie Beninger Information

University

Position

IE Business School

Citations(all)

486

Citations(since 2020)

410

Cited By

195

hIndex(all)

11

hIndex(since 2020)

10

i10Index(all)

11

i10Index(since 2020)

10

Email

University Profile Page

Google Scholar

Stefanie Beninger Skills & Research Interests

resilience

marketing

sustainability

sustainable development

business and society

Top articles of Stefanie Beninger

Title

Journal

Author(s)

Publication Date

Markets, Businesses, and Consumption in Refugees Settlements: A Review and Future Research Trajectory

Stefanie Beninger

2023

Teaching what society needs:“Hacking” an introductory marketing course with sustainability and macromarketing

Journal of Marketing Education

Forrest Watson

Julie Stanton

Stefanie Beninger

Christine Domegan

Alexander Reppel

...

2022/12

Macromarketing Conference: The New Normal

Ben Wooliscroft

Sabrina Helm

Alexandra Ganglmair-Wooliscroft

Stefanie Beninger

2022/6/20

Resources for business resilience in a COVID-19 world: A community-centric approach

Business Horizons

Stefanie Beninger

June NP Francis

2022/3/1

Macromarketing pedagogy: Empowering students to achieve a sustainable world

Journal of Macromarketing

Stanley Shapiro

Stefanie Beninger

Christine Domegan

Alexander Reppel

Julie Stanton

...

2021/3

Key Aspects Supporting Resilient Economic Systems

Stefanie Beninger

Leila Rakib Ortega

2021

Collective market shaping by competitors and its contribution to market resilience

Journal of Business Research

Stefanie Beninger

June NP Francis

2021/1/1

The disruptive potential of drones

Marketing letters

Stefanie Beninger

Karen Robson

2020/12

Guest Editorial: Confronting the challenges women face as customers and as marketers

Karen Robson

Stefanie Beninger

2020/9/1

See List of Professors in Stefanie Beninger University(IE University)

Co-Authors

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