ProfessorsProfessors of Ghana Institute of Management and Public AdministrationStanley Coffie

Stanley Coffie

Ghana Institute of Management and Public Administration

H-index: 10

Africa-Ghana

About Stanley Coffie

Stanley Coffie, With an exceptional h-index of 10 and a recent h-index of 9 (since 2020), a distinguished researcher at Ghana Institute of Management and Public Administration, specializes in the field of Marketing strategy, emerging economies, base of the pyramid markets, positioning, branding.

His recent articles reflect a diverse array of research interests and contributions to the field:

Positioning strategies for B2B service markets

Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence

Introduction to Marketing Communications in Emerging Economies: Conceptual Issues and Empirical Evidence

Marketing communications in emerging economies: Conclusions and recommendations

Using social practice approaches for strategic management research in Africa: an example, design considerations and potential contributions

A review and evaluation of market orientation research in an emerging African economy

Positioning strategies for branding services in an emerging economy

Stanley Coffie Information

University	Ghana Institute of Management and Public Administration
Position	Associate Professor of Marketing
Citations(all)	449
Citations(since 2020)	388
Cited By	154
hIndex(all)	10
hIndex(since 2020)	9
i10Index(all)	11
i10Index(since 2020)	8
Email	Access Email
University Profile Page	Ghana Institute of Management and Public Administration
Google Scholar	View Google Scholar Profile

Stanley Coffie Skills & Research Interests

Marketing strategy

emerging economies

base of the pyramid markets

positioning

branding

Top articles of Stanley Coffie

Title	Journal	Author(s)	Publication Date
Positioning strategies for B2B service markets	Industrial Marketing Management	Paul Mensah Agyei Franklyn Manu Stanley Coffie	2022/10/1
Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence		Thomas Anning-Dorson Robert E Hinson Stanley Coffie Genevieve Bosah Ibn Kailan Abdul-Hamid	2022
Introduction to Marketing Communications in Emerging Economies: Conceptual Issues and Empirical Evidence	Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence	Thomas Anning-Dorson Robert E Hinson Stanley Coffie Genevieve Bosah Ibn Kailan Abdul-Hamid	2022
Marketing communications in emerging economies: Conclusions and recommendations	Marketing Communications in Emerging Economies, Volume II: Conceptual Issues and Empirical Evidence	Stanley Coffie Thomas Anning-Dorson Robert E Hinson Genevieve Bosah Albert Anani-Bossman	2022
Using social practice approaches for strategic management research in Africa: an example, design considerations and potential contributions	Africa Journal of Management	William Phanuel Kofi Darbi Stanley Coffie	2021/4/3
A review and evaluation of market orientation research in an emerging African economy		Stanley Coffie Charles Blankson Samuel Ato Dadzie	2020/10/2
Positioning strategies for branding services in an emerging economy	Journal of Strategic Marketing	Stanley Coffie	2020/5/18