Sook Fern Yeo

Sook Fern Yeo

Multimedia University

H-index: 17

Asia-Malaysia

About Sook Fern Yeo

Sook Fern Yeo, With an exceptional h-index of 17 and a recent h-index of 17 (since 2020), a distinguished researcher at Multimedia University, specializes in the field of Branding, Service Innovation, Social Media Marketing, Hospitality & Tourism, Consumer Behaviour.

His recent articles reflect a diverse array of research interests and contributions to the field:

Good Governance and Citizen’s Trust in Pakistan: A Moderation Effect of Unethical Behavior

U-Reserve: Development of a Facility Reservation System for UCSI University

A Study on Consumer Adoption Intention towards Unified Payment Interface (UPI)

A Proposed Model for Embracing Digital Horizons: Exploring Patient-Centric Wearable Healthcare Technology

Addiction On Mobile Social Networking Site: A Study Among Digital Generation

GoHoliday: Development of An Improvised Mobile Application for Boutique Hotels and Resorts

Enhancing Business Sustainability Through Technology-Enabled AI: Forecasting Student Data and Comparing Prediction Models for Higher Education Institutions (HEIs)

Just a click away: continuance intention for mobile branded apps

Sook Fern Yeo Information

University

Position

Lecturer

Citations(all)

1142

Citations(since 2020)

1027

Cited By

324

hIndex(all)

17

hIndex(since 2020)

17

i10Index(all)

28

i10Index(since 2020)

28

Email

University Profile Page

Multimedia University

Google Scholar

View Google Scholar Profile

Sook Fern Yeo Skills & Research Interests

Branding

Service Innovation

Social Media Marketing

Hospitality & Tourism

Consumer Behaviour

Top articles of Sook Fern Yeo

Title

Journal

Author(s)

Publication Date

Good Governance and Citizen’s Trust in Pakistan: A Moderation Effect of Unethical Behavior

Asian Journal of Human Services

Muhammad MUZAFFAR

Sook Fern YEO

Zahid YASEEN

2024/4/30

U-Reserve: Development of a Facility Reservation System for UCSI University

Esther Chong Jun Lynn

Neesha Jothi

Ismail Ahmed Al-Qasem Al-Hadi

Yeo Sook Fern

2024

A Study on Consumer Adoption Intention towards Unified Payment Interface (UPI)

Proceeding National & International Conference

Kah Boon Lim

Siu Wan Chua

Sook Fern Yeo

Cheng Ling Tan

2024/3/20

A Proposed Model for Embracing Digital Horizons: Exploring Patient-Centric Wearable Healthcare Technology

Sook Fern Yeo

Cheng Ling Tan

Kah Boon Lim

Mohammad Tariqul Islam Khan

Anushia Chelvarayan

...

2024/4/10

Addiction On Mobile Social Networking Site: A Study Among Digital Generation

Proceeding National & International Conference

Sook Fern Yeo

Cheng Ling Tan

Kah Boon Lim

Lam Kai Jing

Anushia Chelvarayan

...

2024

GoHoliday: Development of An Improvised Mobile Application for Boutique Hotels and Resorts

Journal of Informatics and Web Engineering

Iftiaj Alom

Ismail Ahmed Al-Qasem Al-Hadi

Neesha Jothi

Sook Fern Yeo

2024/2/14

Enhancing Business Sustainability Through Technology-Enabled AI: Forecasting Student Data and Comparing Prediction Models for Higher Education Institutions (HEIs)

PaperASIA

Hao Qian Gnoh

Kay Hooi Keoy

Javid Iqbal

Shaik Shabana Anjum

Sook Fern Yeo

...

2024/4/2

Just a click away: continuance intention for mobile branded apps

International Journal of Process Management and Benchmarking

Sook Fern Yeo

Cheng Ling Tan

Kah Boon Lim

Jun Jie Sum

2024

Roles of top management support and compatibility in big data predictive analytics for supply chain collaboration and supply chain performance

Technological Forecasting and Social Change

Muhammad Noman Shafique

Sook Fern Yeo

Cheng Ling Tan

2024/2/1

The Digital Payment Paradigm: An Analysis of Factors Influencing E-Wallet Adoption Among Malaysian Youth

Proceeding National & International Conference

Hazlaili Binti Hashim

Gan Xing Ru

Anushia Chelvarayan

Yeo Sook Fern

Khairol Nizat Bin Lajis

2024/3/20

Are Malaysians ready to face it? The intention to use facial recognition payment system

International Journal of Process Management and Benchmarking

Kah Boon Lim

Sook Fern Yeo

Yu Ping Lim

Cheng Ling Tan

2024

Assessing the Applicability and Reliability of the SOR Theory in the Healthcare Sector: A Comprehensive Review of Recent Research

Janice Anne Sivasothey

Sook Fern Yeo

Cheng Ling Tan

2024/1/19

Getting Fit? Let’s See If We’re Satisfied with The Service Quality of Sports Centers in Malaysia: Customers’ Perspective

Proceeding National & International Conference

Anushia Chelvarayan

Arunn Balu

Sook Fern Yeo

Lim Kah Boon

Hazlaili Hashim

2024/3/20

PREDICTING FACTORS THAT INSPIRE ENTREPRENEURIAL INTENTION AMONG MALAYSIAN UNIVERSITY STUDENTS

MOJEM: Malaysian Online Journal of Educational Management

Fathima Nasreen

Mohammad Ismath Ramzy

Yeo Sook Fern

Yeow Jian Ai

2024/1/5

Investigating The E-Wallet Usage Continuance Intention in Malaysia Post-Covid 19 Pandemic

International Journal of Business and Technology Management

Lim Kah Boon

Sook Fern Yeo

Tan Xin Yee

Tan Cheng Ling

2023/3/31

GOVERNANCE DILEMMA: A WAY FORWARD FOR THIRD WORLD STATES

Journal of Research Administration

Muhammad Muzaffar

Sook Fern Yeo

Zahid Yaseen

2023/12/21

Adoption of smart farming technologies in field operations: A systematic review and future research agenda

Hazem Yusuf Osrof

Cheng Ling Tan

Gunasekaran Angappa

Sook Fern Yeo

Kim Hua Tan

2023/10/21

Supplier selection criteria using analytical hierarchy process (AHP)-based approach: a study in refractory materials manufacturers

Industrial Management & Data Systems

Gu-Hong Lin

Cheng-An Chuang

Cheng Ling Tan

Sook Fern Yeo

Fan-Yi Wu

2023/5/29

E learning Participation Intention Among Tertiary Students During Covid-19 Pandemic

Anushia Chelvarayan

Yeo Sook Fern

Jeremy Chang Soon Kiat

2023/7/14

Smart Tourism Technology Framework: A Gateway to Enhancing Tourists’ Experiences and Psychological Behaviour

Kwee Kim Peong

Sook Fern Yeo

Kwee Peng Peong

Cheng Ling Tan

Sakiru Adebola Solarin

...

2023/7/14

See List of Professors in Sook Fern Yeo University(Multimedia University)

Co-Authors

H-index: 66
Suhaiza Zailani

Suhaiza Zailani

Universiti Malaya

H-index: 37
Aizzat  Nasurdin

Aizzat Nasurdin

Universiti Sains Malaysia

H-index: 23
Dr. TAN Cheng Ling (ORCID: 0000-0002-3759-6763)

Dr. TAN Cheng Ling (ORCID: 0000-0002-3759-6763)

Universiti Sains Malaysia

H-index: 21
Goh Yen Nee

Goh Yen Nee

Universiti Sains Malaysia

H-index: 11
Kah Boon Lim

Kah Boon Lim

Multimedia University

H-index: 6
Stany Wee Lian Fong

Stany Wee Lian Fong

Multimedia University

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