Goh Yen Nee

Goh Yen Nee

Universiti Sains Malaysia

H-index: 21

Asia-Malaysia

About Goh Yen Nee

Goh Yen Nee, With an exceptional h-index of 21 and a recent h-index of 19 (since 2020), a distinguished researcher at Universiti Sains Malaysia, specializes in the field of Marketing, Consumer Behavior, Tourism Marketing, Green Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Strategizing alumni to encounter financial sustainability issue: insights from public higher education institutions of Pakistan

Application of Information System Model on Users’ Continuous Intention with Food Delivery Mobile Applications in Sustainable Business

An Examination of the Factors Affecting Malaysian Consumer’s Renewal of Car Insurance Through Online

A Case Study of eSports Participation: An Interview Approach

Determinants of continuous intention to use retail apps: A hybrid PLS-ANN approach

Are You a Panic Buyer? Observations from Consumers in Malaysia

Attitude Towards eWOM and Purchase Intention: Exploring the Effect of Central and Peripheral Cues

Employee Wellbeing and Sustainable Workplace

Goh Yen Nee Information

University

Position

Graduate School of Business

Citations(all)

2558

Citations(since 2020)

2268

Cited By

712

hIndex(all)

21

hIndex(since 2020)

19

i10Index(all)

36

i10Index(since 2020)

28

Email

University Profile Page

Universiti Sains Malaysia

Google Scholar

View Google Scholar Profile

Goh Yen Nee Skills & Research Interests

Marketing

Consumer Behavior

Tourism Marketing

Green Marketing

Top articles of Goh Yen Nee

Title

Journal

Author(s)

Publication Date

Strategizing alumni to encounter financial sustainability issue: insights from public higher education institutions of Pakistan

Journal of Applied Research in Higher Education

Nabeel Nisar

Ellisha Nasruddin

Yen Nee Goh

2023/2/28

Application of Information System Model on Users’ Continuous Intention with Food Delivery Mobile Applications in Sustainable Business

Journal of Governance and Integrity

Yiong-Chia Tan

Yen-Nee Goh

Christopher Nwakaji

Chee-Ngee Lim

2023/10/2

An Examination of the Factors Affecting Malaysian Consumer’s Renewal of Car Insurance Through Online

International Journal of Business and Technology Management

Jeck-Khee Teoh

Yen-Nee Goh

Chee-Ngee Lim

2023/9/1

A Case Study of eSports Participation: An Interview Approach

Chee Ngee Lim

Yen Nee Goh

2023/8/23

Determinants of continuous intention to use retail apps: A hybrid PLS-ANN approach

Journal of Marketing Theory and Practice

Ghazanfar Ali Abbasi

YN Goh

Mohammad Iranmanesh

Fransisco Liebana-Cabanillas

2023/6/7

Are You a Panic Buyer? Observations from Consumers in Malaysia

Journal of International Business, Economics and Entrepreneurship (JIBE)

Yee-Cheak Chan

Yen-Nee Goh

Chee-Ngee Lim

2023

Attitude Towards eWOM and Purchase Intention: Exploring the Effect of Central and Peripheral Cues

Malaysian Journal of Consumer and Family Economics

XY Ng

YN Goh

2022

Employee Wellbeing and Sustainable Workplace

Journal of Islamic, Social, Economics and Development

Nadzrah Yusof

Salmi Mohd Isa

Goh Yen Nee

2022/9

Linking customer positive emotions and revisit intention in the ethnic restaurant: A Stimulus Integrative Model

Journal of Quality Assurance in Hospitality & Tourism

Kai-Hong Tan

Yen-Nee Goh

Chee-Ngee Lim

2022/12/19

A Bibliometric Review on Esports Participation: View from Malaysia

Chee Ngee Lim

Yen Nee Goh

Salmi Mohd Isa

Ramayah Thurasamy

Norazah Mohd Suki

2022/10/16

Post Covid-19 Pandemic And The Rise Of eSports In Malaysia.

e-BANGI Journal

Chee-Ngee Lim

Yen-Nee Goh

Salmi Mohd Isa

Ramayah Thurasamy

Norazah Mohd Suki

2022/8/1

RESILIENCE AND HARDINESS: A PROPOSED CONCEPTUAL MODEL FOR HEALTHCARE WORKERS

Journal of Islamic

Nadzrah Yusof

Salmi Mohd Isa

Goh Yen Nee

2022/9

Deciphering consumer purchase intention towards red palm oil as functional food: evidence from Malaysia

Pei-Ting Tai

Yen-Nee Goh

Mao-Seng Ting

2022/4/15

A Business Typology for Luxury Consumption in An Inconspicuous Way: A Proposed Model

Journal of Entrepreneurship, Business and Economics

MS Ting

YN Goh

S Mohd Isa

2021/7/8

The impact of type of content use on smartphone addiction and academic performance: Physical activity as moderator

Technology in Society

G.A. Abbasi

M. Jagaveeran

Y.N. Goh

B. Tariq

2021

The adoption of cryptocurrency as a disruptive force: Deep learning-based dual stage structural equation modelling and artificial neural network analysis

PLOS One

GA Abbasi

LY Tiew

YN Goh

J Tang

T Ramasamy

2021/3/8

Why brand equity is so important for private healthcare? View from an emerging market

International Journal of Healthcare Management

Cheng-Hun Fong

Yen-Nee Goh

2021

Determinants of Online Purchase Intention of Seasonal Goods in Nigeria: A Conceptual Model and Proposition

Journal of Entrepreneurship, Business and Economics

Christopher Nwakaji

Yen Nee Goh

2021/11/26

Attributes Tempting Students’ Online Purchase Intention: The Mediating Role of Pre-Purchase Searching

International Journal of Electronic Commerce Studies

GA Abbasi

J Khalid

YNGoh

N Christopher

M Khaleel

2021

Willingness to pay for traditional, complementary and alternative medicine (TCAM) among Malaysian adults

International Journal of Pharmaceutical and Healthcare Marketing

MZY Koh

Yen-Nee Goh

2021/6/15

See List of Professors in Goh Yen Nee University(Universiti Sains Malaysia)