Sany Sanuri Mohd Mokhtar

Sany Sanuri Mohd Mokhtar

Universiti Utara Malaysia

H-index: 30

Asia-Malaysia

About Sany Sanuri Mohd Mokhtar

Sany Sanuri Mohd Mokhtar, With an exceptional h-index of 30 and a recent h-index of 24 (since 2020), a distinguished researcher at Universiti Utara Malaysia, specializes in the field of Higher Education Marketing, Halal Marketing, Internal Marketing, TQM, Service Quality.

His recent articles reflect a diverse array of research interests and contributions to the field:

Green supply chain and market orientation: Catalysts for sustainable green knowledge management

Pelan Strategik Sekolah Keusahawanan Zakat Kedah (2023–2027)(S/O 21141)

Solving e-learning adoption intention puzzles among private universities in Nigeria: an empirical approach

A Forgotten Tale of Lurking Engagement and Social Media-Based Brand Communities

The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs: an empirical study

Value-Based Leadership: Turning Success into Significance

Intellectual capital and performance of automotive manufacturers: the role of strategic thinking

Internal Quality Assurance (Trainiqa) In Southeast Asia 2020-2021 Capacity Building Project

Sany Sanuri Mohd Mokhtar Information

University

Position

___

Citations(all)

2982

Citations(since 2020)

2102

Cited By

1479

hIndex(all)

30

hIndex(since 2020)

24

i10Index(all)

73

i10Index(since 2020)

61

Email

University Profile Page

Universiti Utara Malaysia

Google Scholar

View Google Scholar Profile

Sany Sanuri Mohd Mokhtar Skills & Research Interests

Higher Education Marketing

Halal Marketing

Internal Marketing

TQM

Service Quality

Top articles of Sany Sanuri Mohd Mokhtar

Title

Journal

Author(s)

Publication Date

Green supply chain and market orientation: Catalysts for sustainable green knowledge management

Multidisciplinary Science Journal

Wan Mohd Azwan Wan Abaid

Sany Sanuri Mohd Mokhtar

Maha Mohammed Yusr

2024/1/19

Pelan Strategik Sekolah Keusahawanan Zakat Kedah (2023–2027)(S/O 21141)

Sany Sanuri Mohd Mokhtar

Hasnizam Shaari

Darwina Ahmad Arshad

Norzieiriani Ahmad

Shahrin Saad

...

2023

Solving e-learning adoption intention puzzles among private universities in Nigeria: an empirical approach

Journal of Applied Research in Higher Education

Maruf Gbadebo Salimon

Sany Sanuri Mohd Mokhtar

Olayemi Abdullateef Aliyu

Maha Mohammed Yusr

Selvan Perumal

2023/4/7

A Forgotten Tale of Lurking Engagement and Social Media-Based Brand Communities

Journal of Internet Commerce

Kashif Farhat

Wajeeha Aslam

Sany Sanuri Mohd Mokhtar

Iviane Ramos de Luna

2023/4/3

The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs: an empirical study

International Journal of Innovation Science

Maha Mohammed Yusr

Sany Sanuri Mohd Mokhtar

Selvan Perumal

Maruf Gbadebo Salimon

2022/3/23

Value-Based Leadership: Turning Success into Significance

Ahmad Bashawir Abdul Ghani

Narentheren Kaliappen

Hassan Abu Bakar

Sany Sanuri Mohd Mokhtar

Chandrakantan Subramaniam

...

2022

Intellectual capital and performance of automotive manufacturers: the role of strategic thinking

International Journal of Productivity and Performance Management

Nagwan Abdulwahab Alqershi

Wan Fauzia Wan Yusoff

Md Asrul Nasid Bin Masrom

Norhadilah Binti Abdul Hamid

Sany Sanuri Mohd Mokhtar

...

2022/6/24

Internal Quality Assurance (Trainiqa) In Southeast Asia 2020-2021 Capacity Building Project

Sany Sanuri Mohd Mokhtar

2022

The influence of structural capital on the relationship between CRM implementation and the performance of manufacturing SMEs

International Journal of System Assurance Engineering and Management

Nagwan AlQershi

Sany Sanuri Mohd Mokhtar

Zakaria Abas

2022/6

THE LEVEL OF INDONESIA'S PATIENT'S CONFIDENCE TOWARD PRIVATE HOSPITAL IN MALAYSIA

Malaysian Journal of Business and Economics (MJBE)

Tiara Turay

Sany Sanuri Mohd Mokhtar

Maruf Gbadebo Salimon

Heru Aulia Azman

2022

SMEs’ adoption of artificial intelligence-chatbots for marketing communication: A conceptual framework for an emerging economy

Sany Sanuri Mohd Mokhtar

Maruf Gbadebo Salimon

2022/5/25

The roles of technology in enhancing service excellence in Malaysian higher education industry

International Journal of Business Excellence

Hasfizani Ariffin

Sany Sanuri Mohd Mokhtar

Yusmani Mohd Yusoff

2022

CRM dimensions and performance of SMEs in Yemen: the moderating role of human capital

Journal of intellectual Capital

Nagwan AlQershi

Sany Sanuri Mohd Mokhtar

Zakaria Bin Abas

2020/11/16

Is strategic orientation always beneficial? A meta-analysis of the relationship between innovation and business sustainability: A dynamic capabilities perspective from …

Sustainable Futures

Nagwan Abdulwahab AlQershi

Roselina Binti Ahmad Saufi

Sany Sanuri Mohd Mokhtar

Nik Maheran Nik Muhammad

Mohd Nor Hakimin Bin Yusoff

2022/1/1

The intervening effect of structural capital on the relationship between strategic innovation and manufacturing SMEs’ performance in Yemen

Management Science Letters

Nagwan AlQershi

Zakaria Abas

Sany Mokhtar

2021

Role of brand experience and brand affect in creating brand engagement: a case of higher education institutions (HEIs)

Journal of Marketing for Higher Education

Kashif Farhat

Sany Sanuri Mohd Mokhtar

Salniza Bt Md Salleh

2021/1/2

Malaysian SMEs m-commerce adoption: TAM 3, UTAUT 2 and TOE approach

Journal of Science and Technology Policy Management

Maruf Gbadebo Salimon

Olanrewaju Kareem

Sany Sanuri Mohd Mokhtar

Olayemi Abdullateef Aliyu

Jibril Adewale Bamgbade

...

2021/9/6

Developing Green Growth Model of SMEs for A Sustainable Business Development in Malaysia

Maha Mohammed Yusr

Sany Sanuri Mohd Mokhtar

Hasnizam Shaari

2021

Halal Marketing: Concept and Strategies (UUM Press)

Sany Sanuri Mohd Mokhtar

Anam Javeed

Muhammad Yar Khan

2021/8/1

Cashless! An Emerging Market Opportunity

Maha Mohammed Yusr

Selvan Perumal

Sany Sanuri Mohd Mokhtar

Normalisa Md Isa

Maruf Gabadebo Salimon

2021

See List of Professors in Sany Sanuri Mohd Mokhtar University(Universiti Utara Malaysia)

Co-Authors

H-index: 17
Maruf Gbadebo Salimon

Maruf Gbadebo Salimon

Universiti Utara Malaysia

H-index: 15
Ahmad A. Maiyaki, PhD

Ahmad A. Maiyaki, PhD

Bayero University Kano

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