Maruf Gbadebo Salimon

Maruf Gbadebo Salimon

Universiti Utara Malaysia

H-index: 17

Asia-Malaysia

About Maruf Gbadebo Salimon

Maruf Gbadebo Salimon, With an exceptional h-index of 17 and a recent h-index of 16 (since 2020), a distinguished researcher at Universiti Utara Malaysia, specializes in the field of Consumer Behavior, Technology Adoption, Entrepreneurial Marketing, Adv. and Marketing Communication.

His recent articles reflect a diverse array of research interests and contributions to the field:

Solving e-learning adoption intention puzzles among private universities in Nigeria: an empirical approach

The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs: an empirical study

Building sustainability in the construction industry through firm capabilities, technology and business innovativeness: empirical evidence from Malaysia

THE LEVEL OF INDONESIA'S PATIENT'S CONFIDENCE TOWARD PRIVATE HOSPITAL IN MALAYSIA

Conceptualizing 5G's of Green Marketing for Retail Consumers and Validating the Measurement Model Through a Pilot Study

Determinants of SMEs’ product innovation performance in Malaysia: An extended model

SMEs’ adoption of artificial intelligence-chatbots for marketing communication: A conceptual framework for an emerging economy

E-learning satisfaction and retention: a concurrent perspective of cognitive absorption, perceived social presence and technology acceptance model

Maruf Gbadebo Salimon Information

University

Position

International Senior Lecturer Department of Marketing

Citations(all)

1087

Citations(since 2020)

1028

Cited By

357

hIndex(all)

17

hIndex(since 2020)

16

i10Index(all)

22

i10Index(since 2020)

22

Email

University Profile Page

Universiti Utara Malaysia

Google Scholar

View Google Scholar Profile

Maruf Gbadebo Salimon Skills & Research Interests

Consumer Behavior

Technology Adoption

Entrepreneurial Marketing

Adv. and Marketing Communication

Top articles of Maruf Gbadebo Salimon

Title

Journal

Author(s)

Publication Date

Solving e-learning adoption intention puzzles among private universities in Nigeria: an empirical approach

Journal of Applied Research in Higher Education

Maruf Gbadebo Salimon

Sany Sanuri Mohd Mokhtar

Olayemi Abdullateef Aliyu

Maha Mohammed Yusr

Selvan Perumal

2023/4/7

The impact of customer knowledge management, TQM and marketing capabilities on product innovation performance of Malaysian SMEs: an empirical study

International Journal of Innovation Science

Maha Mohammed Yusr

Sany Sanuri Mohd Mokhtar

Selvan Perumal

Maruf Gbadebo Salimon

2022/3/23

Building sustainability in the construction industry through firm capabilities, technology and business innovativeness: empirical evidence from Malaysia

International journal of construction management

JA Bamgbade

MNM Nawi

AM Kamaruddeen

AQ Adeleke

Maruf Gbadebo Salimon

2022/3/17

THE LEVEL OF INDONESIA'S PATIENT'S CONFIDENCE TOWARD PRIVATE HOSPITAL IN MALAYSIA

Malaysian Journal of Business and Economics (MJBE)

Tiara Turay

Sany Sanuri Mohd Mokhtar

Maruf Gbadebo Salimon

Heru Aulia Azman

2022

Conceptualizing 5G's of Green Marketing for Retail Consumers and Validating the Measurement Model Through a Pilot Study

Journal of Distribution Science

Hafiz Waqas Ahmed ANSARI

Waida Irani Mohd FAUZI

Maruf Gbadebo Salimon

2022

Determinants of SMEs’ product innovation performance in Malaysia: An extended model

Cogent Business & Management

Maha Mohammed Yusr

Olayemi Abdullateef Aliyu

Amira Khattak

Maruf Gbadebo Salimon

Shoaib Muhammad

2022/12/31

SMEs’ adoption of artificial intelligence-chatbots for marketing communication: A conceptual framework for an emerging economy

Sany Sanuri Mohd Mokhtar

Maruf Gbadebo Salimon

2022/5/25

E-learning satisfaction and retention: a concurrent perspective of cognitive absorption, perceived social presence and technology acceptance model

Journal of Systems and Information Technology

Maruf Gbadebo Salimon

Sany Mohd Mokhtar Sanuri

Olayemi Abdullateef Aliyu

Selvan Perumal

Maha Mohammed Yusr

2021/3/12

Operating SMEs in the Face of the COVID-19 Pandemic in Calabar

Quantitative Economics and Management Studies

Mary U Ojong-Ejoh

Pius U Angioha

Rose U Agba

Evaristus A Aniah

Maruf Gbadebo Salimon

...

2021/2/19

How to enhance the success rate of new products in the market

International Journal of Business Innovation and Research

Maha Mohammed Yusr

Sany Sanuri Mohd Mokhtar

Maruf Gbadebo Salimon

Waida Irani Mohd Fauzi

2021

Smartphone banking usage in Nigeria: Gamification, technology acceptance and cultural factors empirical perspectives

The Electronic Journal of Information Systems in Developing Countries

Maruf Gbadebo Salimon

Olayemi Abdullateef Aliyu

Maha Mohammed Yusr

Selvan Perumal

2021

Malaysian SMEs m-commerce adoption: TAM 3, UTAUT 2 and TOE approach

Journal of Science and Technology Policy Management

Maruf Gbadebo Salimon

Olanrewaju Kareem

Sany Sanuri Mohd Mokhtar

Olayemi Abdullateef Aliyu

Jibril Adewale Bamgbade

...

2021/9/6

Moderator trust, subjective norms influence risk and online shopping behavior of consumers

International Journal OF Scientific & Technology Research

Anam Bhatti

Shahrin Saad

Maruf Gbadebo salimon

2020

Green innovation performance! How to be achieved? A study applied on Malaysian manufacturing sector

Sustainable Futures

Maha Mohammed Yusr

Maruf Gbadebo Salimon

Sany Sanuri Mohd Mokhtar

Wan Mohd Azwan Wan Abaid

Hasnizam Shaari

...

2020/1/1

E-banking as a financial supply chain system: Can e-TAM improve trust and the rate of adoption?

International Journal of Supply Chain Management

Maruf Gbadebo Salimon

Sany Sanuri Mohd Mokhtar

Maha Mohammed Yusr

2020

Green Entreprenual Practices Among SMEs in Malaysia and Nigeria

Int. J Sup. Chain. Mgt Vol

Abdullahi Hassan Gorondutse

Maruf Gbadebo Salimon

Siti Noratisah Binti Mohd Nafi

Mohd Rashdan Bin Salehudden

Yahya Saleh Ibrahim

...

2020/2

See List of Professors in Maruf Gbadebo Salimon University(Universiti Utara Malaysia)

Co-Authors

H-index: 46
Muhammad Ali Khan

Muhammad Ali Khan

University of Lethbridge

H-index: 32
Shahryar Sorooshian

Shahryar Sorooshian

Göteborgs universitet

H-index: 30
Sany Sanuri Mohd Mokhtar

Sany Sanuri Mohd Mokhtar

Universiti Utara Malaysia

H-index: 29
Abimbola Windapo

Abimbola Windapo

University of Cape Town

H-index: 29
Mohd Nasrun Mohd Nawi

Mohd Nasrun Mohd Nawi

Universiti Utara Malaysia

H-index: 25
Adekunle Qudus Adeleke, C.Build E FCABE, PMI®, MIM, ACPM

Adekunle Qudus Adeleke, C.Build E FCABE, PMI®, MIM, ACPM

Universiti Malaysia Pahang

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