Sandipan Sen
Southeast Missouri State University
H-index: 12
North America-United States
Top articles of Sandipan Sen
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Reconceptualizing marketing: an assessment of the marketing system in an emerging economy | Journal of Business & Industrial Marketing | Jie Gao Fowler Amy Watson Sandipan Sen Nilanjana Sinha | 2024/1/26 |
Influencer marketing and the growth of affiliates: The effects of language features on engagement behavior | Journal of Business Research | Holly A Syrdal Susan Myers Sandipan Sen Parker J Woodroof William C McDowell | 2023/8/1 |
Social religion: A cross-platform examination of the impact of religious influencer message cues on engagement – The Christian context | Technological Forecasting and Social Change | Susan Myers Holly A Syrdal Raj V Mahto Sandipan S Sen | 2023/6/1 |
This ad’s for you: how personalized SNS advertisements affect the consumer–brand relationship | Journal of Consumer Marketing | Trang Tran Sandipan Sen Eric Van Steenburg | 2023/5/4 |
If it ain’t broke, don’t fix it? Indian manufacturing SMEs’ quest for strategic flexibility | Journal of Business Research | Sandipan Sen Katrina Savitskie Raj V Mahto Sampath Kumar Dmitry Khanine | 2022/4/1 |
The impact of Persuasion knowledge cues on social media engagement: a look at pet influencer marketing | Journal of Marketing Theory and Practice | Susan Myers Sandipan Sen Holly Syrdal Parker Woodroof | 2024/1/2 |
Convenient = competitive? How Brick-And-Mortar Retailers can cope with Online Competition | Review of Managerial Science | Sandipan S. Sen Aliosha Alexandrov Subhash Jha William C. McDowell Emin Babakus | 2022/7/3 |
Network Analysis of Traditional Word of Mouth | Electronic Journal of Business Research Methods | Aliosha Alexandrov Sandipan Sen Michael Tippins | 2022/6/17 |
Attracting the millennial customer: the case of food trucks | British Food Journal | Sascha Kraus Sandipan Sen Katrina Savitskie Sampath K Kumar John Brooks Jr | 2022/12/19 |
Strategic flexibility in small firms | Journal of Strategic Marketing | Sandipan Sen Katrina Savitskie Raj V Mahto Sampath Kumar Dmitry Khanin | 2023/7/4 |
Ethical CSR, Organizational Identifcation, and Job Satisfaction: Mediated Moderated Role of Interactional Justice | Social Justice Research | Feisal Murshed Zixia Cao Katrina Savitskie Sandipan Sen | 2022/10 |
“Enjoy!” The Effects of Service Blessings on the Customer | Services Marketing Quarterly | Robert M. Schindler Sandipan S. Sen Judy A. Wiles | 2021/10/29 |
CSR and job satisfaction: Role of CSR importance to employee and procedural justice | Journal of Marketing Theory and Practice | Feisal Murshed Sandipan Sen Katrina Savitskie Hangjun Xu | 2021/10/2 |
Co-Authors
