Trang P. Tran
East Carolina University
H-index: 15
North America-United States
Top articles of Trang P. Tran
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Enhancing brand equity in branded apps: A hedonic and utilitarian motivation´ s perspective | Journal of Marketing Communications | Trang P Tran Ilia Gugenishvili Adrienne F Muldrow | 2024/4/2 |
Examining the effects of Facebook’s personalized advertisements on brand love | Journal of Marketing Theory and Practice | Trang P Tran Tiffany M Blanchflower Chien-Wei Lin | 2024/1/2 |
Making Customers More Loyal: The Role Of Value Cocreation In Branded Apps | Trang Phuc Tran Adrienne Muldrow Charlene Dadzie | 2024 | |
This ad’s for you: how personalized SNS advertisements affect the consumer–brand relationship | Journal of Consumer Marketing | Trang Tran Sandipan Sen Eric Van Steenburg | 2023/5/4 |
Personalization, value co-creation, and brand loyalty in branded apps: an application of TAM theory | Journal of strategic marketing | Gina A Tran Seth Ketron Trang P Tran Robert Fabrize | 2023/10/20 |
Exploring the relationship between trusts, likability, brand loyalty, and revisit intentions in the context of Airbnb | Journal of Hospitality and Tourism Technology | Trang P Tran Chao Wen Ilia Gugenishvili | 2023/8/3 |
Value co-creation through branded apps: enhancing perceived quality and brand loyalty | Journal of Research in Interactive Marketing | Trang Tran David G Taylor Chao Wen | 2022/10/13 |
Understanding key factors motivating customers to purchase brands via brand apps: A service dominant logic perspective | Services Marketing Quarterly | Trang P Tran McKenzie May Christine M Kowalczyk | 2022/1/2 |
The Effects of Task Service Fit on Brand Loyalty: A Study of Branded Apps | International Journal of E-Services and Mobile Applications (IJESMA) | Trang P Tran Christopher P Furner Ilia Gugenishvili | 2022/1/1 |
The extension of animosity model of foreign product purchase: Does country of origin matter? | Journal of Retailing and Consumer Services | Hung Trong Hoang Khanh Ngoc Bich Ho Trang P Tran Truc Quang Le | 2022/1/1 |
Two decades of the Journal of Marketing Channels’ research: Providing direction for the future of inter-organizational research | Journal of Inter-Organizational Relationships | James E Zemanek Jr Trang P Tran | 2021/4/3 |
Enhancing brand equity of branded mobile apps via motivations: A service-dominant logic perspective | Journal of Business Research | Trang P Tran Enping Shirley Mai Erik C Taylor | 2021/3/1 |
Understanding drivers and outcomes of brand attachment in mobile branded apps | Journal of Consumer Marketing | Trang P Tran Christopher P Furner Pia A Albinsson | 2021/1/12 |
Using TAM Theory to Understand How Branded Apps Facilitate Brand Loyalty | Co-Editors | Trang P Tran Gina A Tran Seth Ketron Robert Fabrize | 2021 |
How personalized advertising affects equity of brands advertised on Facebook? A mediation mechanism | Journal of Business Research | Trang P Tran Chien-Wei Lin Sally Baalbaki Francisco Guzmán | 2020/11/1 |
National versus private brand: A regulatory focus perspective | Journal of Retailing and Consumer Services | Trang P Tran Francisco Guzmán Audhesh K Paswan Charles Blankson | 2020/11/1 |
Understanding drivers of brand love - the role of personalized ads on social media | Journal of Consumer Marketing | Trang P. Tran Adrienne Muldrow Khanh Ngoc Bich Ho | 2020 |
How Does Personalization Affect Brand Relationship in Social Commerce? A Mediation Perspective: An Abstract | Trang P Tran Michelle van Solt James E Zemanek Jr | 2020/12/14 |
