Rohaizat Baharun
Universiti Teknologi Malaysia
H-index: 30
Asia-Malaysia
Top articles of Rohaizat Baharun
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Goal-setting theory and gamification in mobile fitness application: A measurement items analysis | Academy of Marketing Studies Journal | Pg Mohd Auza'e Pg Arshad Rohaizat Baharun Norzaidahwati Zaidin | 2022 |
Development of the research instrument for evaluating the desire to live in an industrial city | International Journal of Asian Social Science | Siti Aisyah Ya’kob Rohaizat Baharun Norzaidahwati Zaidin | 2023 |
Tendencias globales de investigación en neuromarketing: 2015-2020 | Revista de Comunicación | Ahmed H Alsharif Nor Zafir Md Salleh Rohaizat Baharun Hassan Abuhassna Alharthi Rami Hashem E | 2022/3 |
A global research trends of neuromarketing: 2015-2020 | Revista de Comunicación | Ahmed H Alsharif Nor Zafir Md Salleh Rohaizat Baharun Hassan Abuhassna Alharthi Rami E Hashem | 2022/3/18 |
Understanding the Airbnb user continuation intention: The moderating role of perceived risk | Frontiers in Psychology | Ahsan Zubair Rohaizat Baharun Faiqa Kiran Muhammad Azeem Abro | 2022/8/23 |
Role of traditional and social media in developing consumer‐based brand equity | Journal of Public Affairs | Ahsan Zubair Rohaizat Baharun Faiqa Kiran | 2022/5 |
Neuromarketing in Malaysia: Challenges, limitations, and solutions | Ahmed H Alsharif Nor Zafir Md Salleh Rohaizat Baharun Hassan Abuhassna Yahia H Alsharif | 2022/3/23 | |
Neuromarketing research in the last five years: A bibliometric analysis | Ahmed H Alsharif Nor Zafir Md Salleh Rohaizat Baharun Alharthi Rami Hashem E | 2021/10/5 | |
Consumer behaviour through neuromarketing approach | The journal of contemporary issues in business and government | AHMED H ALSHARIF NOR ZAFIR MD SALLEH ROHAIZAT Baharun MOHD EFFANDI YUSOFF | 2021/6/30 |
NEURO SCIENCE RESEARCH NOTES | NEUROSCIENCE RESEARCH | Ahmed H Alsharif Nor Zafir Md Salleh Rohaizat Baharun Tahamina Begum Muhamad Kamal Mohammed Amin | 2021 |
Neuroimaging techniques in advertising research: Main applications, development, and brain regions and processes | Ahmed H Alsharif Nor Zafir Md Salleh Rohaizat Baharun Alharthi Rami Hashem E Aida Azlina Mansor | 2021/6/7 | |
To better understand the role of emotional processes in decision-making | International Journal of Academic Research in Economics and Management Sciences | Ahmed H Alsharif Nor Zafir Md Salleh Rohaizat Baharun | 2021 |
Country of Origin Effects in Financial Service Evaluation: The Pakistani Consumers' Perception Towards Foreign Islamic Banks | International Journal of Management (IJM) | Chaudhry Kashif Mahmood Rohaizat Baharun Tayyiba Khalil | 2021/2 |
Neuromarketing: Marketing research in the new millennium | Neuroscience Research Notes | Ahmed H Alsharif Nor Zafir Md Salleh Rohaizat Baharun | 2021/9/14 |
MEASURING ONLINE ADS AVOIDANCE IN THE CONTEXT OF SOCIAL MEDIA A CONCEPTUAL STUDY IN PAKISTAN | Academy of Marketing Studies Journal | Yasir Karim Rohaizat Baharun | 2021 |
A Bibliometric Analysis of Neuromarketing: Current Status, Development and Future Directions | International Journal of Academic Research in Accounting, Finance and Management Business Sciences | Ahmed H Alsharif Nor Zafir Md Salleh Rohaizat Baharun Yahia H Alsharif Hassan Abuhassna | 2021 |
Neuromarketing: The popularity of the brain-imaging and physiological tools | Neuroscience Research Notes | Ahmed H Alsharif Nor Zafir Md Salleh Rohaizat Baharun | 2021/9/4 |
SYNTHESIZING DEFINITION AND MEASUREMENT APPROACH OF A CITY’S OVERALL BRAND IMAGE | The 2nd International Professional Doctorate and Postgraduate Symposium Universiti Teknologi Malaysia, 25th September 2021 | Siti Aisyah Ya’kob Rohaizat Baharun | 2021 |
The neural correlates of emotion in decision-making | International Journal of Academic Research in Business and Social Sciences | Ahmed H Alsharif Nor Zafir Md Salleh Rohaizat Baharun | 2021/7 |
A SYSTEMATIC LITERATURE REVIEW ON CUSTOMERS’BEHAVIORAL INTENTION FOR ISLAMIC FINANCE AND INSURANCE | Dalal Khalid Alsahliy Rohaizat Bin Baharun Norzaidahwati Zaidin Mohd Effandi Bin Yusoff | 2020 |
Co-Authors
