Zuraidah Sulaiman
Universiti Teknologi Malaysia
H-index: 22
Asia-Malaysia
Top articles of Zuraidah Sulaiman
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Research Design: Ethnocentrism on Purchase Intention of Fast Fashion Co-branding in China | International Journal of Operations and Quantitative Management | Fangyu Zhou Zuraidah Sulaiman | 2023/10/28 |
Advertising value of online advertisement on sustainable brand purchase intention: The moderating role of user-generated video among Gen Z in Malaysia | International Journal of Electronic Commerce Studies | Nornajihah Nadia Hasbullah Ag Kaifah Riyard Kiflee KK Ramachandran Saiful Anwar Zuraidah Sulaiman | 2023/10/26 |
Analysis of Pan Evaporation Data in Peninsular Malaysia | Journal of Water Resources Management | BZ Che Omar MF Mustapha SZ Sulaiman Z Sulaiman MK Ikhsan | 2023/6/26 |
Communicating Sustainability Fashion in Marketing Advertisements on the Context of Malaysia: Stimuli Development and Pre-Testing Results | Asian Social Science | Nornajihah Nadia Hasbullah Ag Kaifah Riyard Kiflee Zuraidah Sulaiman Adaviah Mas’od Hainnuraqma Rahim | 2023/1/30 |
A bibliometric analysis of house prices determination | AIP Conference Proceedings | Nerda Zura Zaibidi Siti Aisyah Saupi Muhammad Ridhuan Bos Abdullah Zuraidah Sulaiman | 2023/11/17 |
Drivers of sustainable apparel purchase intention: An empirical study of Malaysian millennial consumers | Sustainability | Nornajihah Nadia Hasbullah Zuraidah Sulaiman Adaviah Mas’ od Hanis Syuhada Ahmad Sugiran | 2022/2/9 |
Bibliometrics analysis of social media and entrepreneurship research using Scopus database | International Journal of Electronic Commerce Studies | Lian Yang Zuraidah Sulaiman | 2022/12/29 |
Advancing Competitive Intelligence as a Correlation of Competitive Advantage in Iraqi Banking Industry | International Journal of Academic Research in Business and Social Sciences | Hatem Jasim Zaidan Zuraidah Sulaiman Thoo Ai Chin Nornajihah Nadia Monir Hamatto EL-Ghorra Hasbullah | 2022 |
The impact of price sensitivity and ethical consumption on millennial utilitarian consumer behavior | International Journal of Operations and Quantitative Management | Fangyu Zhou Zuraidah Binti Sulaiman Lujian Wang Zining Yi Meng Yuan | 2022 |
Moderating effect of collectivism on Chinese consumers’ intention to adopt electric vehicles—An adoption of VBN framework | Sustainability | Weitao Zhang Adaviah Mas’ od Zuraidah Sulaiman | 2022/9/29 |
Antecedents of Brand Loyalty Using Brand Personality as a Moderator in Social Media Brand Communities | International Journal of Industrial Engineering | Ayesha Sharif Zuraidah Sulaiman Asim Ali Chaudhry | 2022/9/10 |
Marketing Mix to Increase Purchase Intention of Plumbing and Maintenance Services | Thoo Ai Chin Muhammad Faiz Azman Huam Hon Tat Zuraidah Sulaiman | 2022 | |
Increasing Destination Loyalty of International Students towards Malaysian Higher Educational Institutions. | International Journal of Evaluation and Research in Education | Ai Chin Thoo Matthew Boon Pin Lim Hon Tat Huam Zuraidah Sulaiman | 2022/3 |
Price Consciousness, Deal and Coupon Proneness, E-Wom and Purchase Intention on Social Commerce Sites | International Journal of Academic Research in Business and Social Sciences | Ahmad Sugiran Hanis Syuhada Zuraidah Sulaiman Adaviah Mas’od Nornajihah Nadia Hasbullah | 2022 |
Public awareness of consumer products containing radioactive materials: Empirical evidence from Malaysia | International journal of environmental research and public health | Zuraidah Sulaiman Hanis Syuhada Ahmad Sugiran Nornajihah Nadia Hasbullah Adaviah Mas’ od Suhairul Hashim | 2022/2/17 |
A Taxonomical Study of Tourism Experience Based on Bibliometric Analysis | Liew Jan-Fui Zuraidah Sulaiman | 2022 | |
A Systematic Review of Green Human Resource Management: Practices for Business Sustainability Development | Naiber Hussain Norhayati Zakuan Teh Zaharah Yaacob Muhamad Zameri Mat Saman Zuraidah Sulaiman | 2022/12/31 | |
Effect of Reference Price toward Customer Purchase Intention on Frozen Food: A Case Study at Restaurant Vegetarian | Teo Kar Qing Adaviah Mas' od Zuraidah Sulaiman Thoo Ai Chin Norhayati Zakuan | 2021 | |
Social Media Influencer and Consumers' Pro-Environmental Behavior in Social Commerce Platform | Hanis Syuhada Ahmad Sugiran Zuraidah Sulaiman Adaviah Mas' od Thoo Ai Chin | 2021 | |
Perceived Enjoyment, Impulse Buying Tendency and Gamification Factors in E-Commerce Sites | Muhammad Farhan Izzuddin Abd Kadir Zuraidah Sulaiman Thoo Ai Chin Adaviah Mas' od | 2021 |
Co-Authors
