Raphael Odoom, PhD
University of Ghana
H-index: 18
Africa-Ghana
Top articles of Raphael Odoom, PhD
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Brand hate experiences and the role of social media influencers in altering consumer emotions | Journal of Brand Management | Raphael Odoom John Paul Basewe Kosiba Priscilla Teika Odoom | 2024/3/18 |
Blockchain Application for Healthcare Data Management and Patient Experience | Amin Ayarnah Kobby Mensah Raphael Odoom Noel Nutsugah | 2024 | |
The symbiotic effect of market orientation and brand orientation on performance of service firms in Ghana | Journal of Brand Management | Linda Narh Raphael Odoom Mahmoud Abdulai Mahmoud Ernest Yaw Tweneboah-Koduah | 2023/7 |
Oil and Gas Energy Security | Raphael Odoom Runar Brännlund Amin Karimu Jonas Nanzoninge | 2023/3/6 | |
Service brand avoidance in business-to-business relationships | Journal of Product & Brand Management | Dorothea Sekyiwa Otoo Raphael Odoom Stephen Mahama Braimah | 2023/1/19 |
Perceptions underlying road safety behaviours of drivers in urban Ghana–a health-belief and planned behaviour perspective | Journal of Social Marketing | Raphael Odoom Priscilla Teika Odoom Mavis Essandoh | 2023/11/10 |
The effect of corporate reputation on customer loyalty in the Ghanaian banking industry: the role of country-of-origin | African Journal of Economic and Management Studies | Deli Dotse Gli Ernest Yaw Tweneboah-Koduah Raphael Odoom Prince Kodua | 2023/9/12 |
Digital content marketing and consumer brand engagement on social media-do influencers’ brand content moderate the relationship? | Journal of Marketing Communications | Raphael Odoom | 2023/8/27 |
The impact of stakeholder market orientation on sustainability performance at tourism destinations | Management Research Review | Ernest Kafui Kwasi Tsetse Mahmoud Abdulai Mahmoud Charles Blankson Raphael Odoom | 2022/6/2 |
Consumer acceptance of online display advertising-the effects of ad characteristics and attitude toward online advertising | International Journal of Internet Marketing and Advertising | Priscilla Teika Odoom Bedman Narteh Raphael Odoom | 2022 |
Do mobile device and mobile app innovations trigger lifestylisations? Insights from consumers in developing countries | Qualitative Market Research: An International Journal | Raphael Odoom | 2022/8/23 |
Examining students’ satisfaction with online learning during the Covid-19 pandemic-an extended UTAUT2 approach | Journal of Further and Higher Education | John Paul Basewe Kosiba Raphael Odoom Henry Boateng Kojo Kakra Twum Ibn Kailan Abdul-Hamid | 2022/8/9 |
Healthcare branding: Insights from Africa into health service customers’ repeat patronage intentions | International Journal of Healthcare Management | Priscilla Teika Odoom Bedman Narteh Raphael Odoom | 2021/7/3 |
Service recovery satisfaction in offline and online experiences | Marketing Intelligence & Planning | Raphael Odoom George Cudjoe Agbemabiese Robert E Hinson | 2020/1/17 |
Brand and Market Orientations Linkage with Firm Performance: Towards a Hybridised Conceptual Framework: An Abstract | Linda Narh Mahmoud A Mahmoud Ernest Y Tweneboah-Konduah Raphael Odoom | 2020 | |
Digital transformation process and the capability and capacity implications for small and medium enterprises | International Journal of E-Entrepreneurship and Innovation (IJEEI) | Samuel Anim-Yeboah Richard Boateng Raphael Odoom Emmanuel Awuni Kolog | 2020/7/1 |
Mobile money usage and continuance intention among micro enterprises in an emerging market–the mediating role of agent credibility | Journal of Systems and Information Technology | Raphael Odoom John Paul Kosiba | 2020/5/15 |
Co-Authors
