Bedman Narteh, PhD

Bedman Narteh, PhD

University of Ghana

H-index: 30

Africa-Ghana

About Bedman Narteh, PhD

Bedman Narteh, PhD, With an exceptional h-index of 30 and a recent h-index of 27 (since 2020), a distinguished researcher at University of Ghana, specializes in the field of Bank Marketing, Knowledge Management, Strategic Alliances, Private Sector Development and Relationship Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

The role of perceived value in football club branding: a developing league perspective

Banking sector reforms and customer switching intentions: Evidence from the Ghanaian banking industry

Influence of Facebook Usage on Organisational Performance in Ghana: The Pivotal Role of Social Capital and Salesperson Extra-Role Behaviour

Consumer acceptance of online display advertising-the effects of ad characteristics and attitude toward online advertising

Analysis of young banked and unbanked customers' usage, satisfaction, trust and loyalty for mobile money services in Ghana

The Relationship between CSR and CBBE in Sub-Saharan Africa: The moderating role of customer perceived value

Healthcare branding: Insights from Africa into health service customers’ repeat patronage intentions

Corporate reputation and retail bank selection: the moderating role of brand image

Bedman Narteh, PhD Information

University

Position

Professor of Marketing

Citations(all)

2822

Citations(since 2020)

2019

Cited By

1563

hIndex(all)

30

hIndex(since 2020)

27

i10Index(all)

37

i10Index(since 2020)

34

Email

University Profile Page

University of Ghana

Google Scholar

View Google Scholar Profile

Bedman Narteh, PhD Skills & Research Interests

Bank Marketing

Knowledge Management

Strategic Alliances

Private Sector Development and Relationship Marketing

Top articles of Bedman Narteh, PhD

Title

Journal

Author(s)

Publication Date

The role of perceived value in football club branding: a developing league perspective

African Journal of Economic and Management Studies

Prince Yao Amu

Bedman Narteh

Prince Kodua

2024/3/13

Banking sector reforms and customer switching intentions: Evidence from the Ghanaian banking industry

Bright Senanu

Bedman Narteh

2023/3

Influence of Facebook Usage on Organisational Performance in Ghana: The Pivotal Role of Social Capital and Salesperson Extra-Role Behaviour

Kobby Mensah

Bedman Narteh

Robert E Hinson

John Paul Basewe Kosiba

Omotayo Muritala

2022/6/30

Consumer acceptance of online display advertising-the effects of ad characteristics and attitude toward online advertising

International Journal of Internet Marketing and Advertising

Priscilla Teika Odoom

Bedman Narteh

Raphael Odoom

2022

Analysis of young banked and unbanked customers' usage, satisfaction, trust and loyalty for mobile money services in Ghana

International Journal of Business and Systems Research

Bedman Narteh

Eric Yeboah-Asiamah

Eric Ato Mackin

2022

The Relationship between CSR and CBBE in Sub-Saharan Africa: The moderating role of customer perceived value

Journal of African Business

Prince Kodua

Charles Blankson

Swati Panda

Thuy Nguyen

Robert E Hinson

...

2022/10/2

Healthcare branding: Insights from Africa into health service customers’ repeat patronage intentions

International Journal of Healthcare Management

Priscilla Teika Odoom

Bedman Narteh

Raphael Odoom

2021/7/3

Corporate reputation and retail bank selection: the moderating role of brand image

International Journal of Retail & Distribution Management

Bedman Narteh

Mahama Braimah

2020/1/29

See List of Professors in Bedman Narteh, PhD University(University of Ghana)