Professor Dr. Maznah Wan Omar

Universiti Teknologi MARA

H-index: 14

Asia-Malaysia

About Professor Dr. Maznah Wan Omar

Professor Dr. Maznah Wan Omar, With an exceptional h-index of 14 and a recent h-index of 11 (since 2020), a distinguished researcher at Universiti Teknologi MARA, specializes in the field of Green Marketing, customer satisfaction, Cause Related Marketing, Halal Marketing, Tourism Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Antecedents of customer value co-creation in Islamic banking: The role of religiosity, perceived value and behavioral factors

Perceived risk and tourist’s trust: the roles of perceived value and religiosity

Antecedents of word of mouth in Muslim-friendly tourism marketing: the role of religiosity

The effects of psychological factors on green behaviour engagement: a Malaysian perspective

Millennials’ response toward cause-related marketing advertisements via social media and magazines: which is more effective?

The Relationship of Content, Accessibility, and Trust with Brand Awareness

Innovation in economics, social and education: Industry 4.0

Professor Dr. Maznah Wan Omar Information

University	Universiti Teknologi MARA
Position	Professor of Marketing
Citations(all)	1233
Citations(since 2020)	604
Cited By	894
hIndex(all)	14
hIndex(since 2020)	11
i10Index(all)	20
i10Index(since 2020)	12
Email	Access Email
University Profile Page	Universiti Teknologi MARA
Google Scholar	View Google Scholar Profile

Professor Dr. Maznah Wan Omar Skills & Research Interests

Green Marketing

customer satisfaction

Cause Related Marketing

Halal Marketing

Tourism Marketing

Top articles of Professor Dr. Maznah Wan Omar

Title	Journal	Author(s)	Publication Date
Antecedents of customer value co-creation in Islamic banking: The role of religiosity, perceived value and behavioral factors	Cogent Business & Management	Abror Abror Dina Patrisia Yunita Engriani Nazirul Mubin Bin Mohd Noor Maznah Wan Omar ...	2023/12/11
Perceived risk and tourist’s trust: the roles of perceived value and religiosity	Journal of Islamic Marketing	Abror Abror Dina Patrisia Yunita Engriani Maznah Wan Omar Yunia Wardi ...	2022/12/1
Antecedents of word of mouth in Muslim-friendly tourism marketing: the role of religiosity	Journal of Islamic Marketing	Abror Abror Dina Patrisia Okki Trinanda Maznah Wan Omar Yunia Wardi	2021/5/12
The effects of psychological factors on green behaviour engagement: a Malaysian perspective	Journal for Global Business Advancement	Marhana Mohamed Anuar Maznah Wan Omar Jumadil Saputra	2021
Millennials’ response toward cause-related marketing advertisements via social media and magazines: which is more effective?		Marhana Mohamed Anuar Osman Mohamad Maznah Wan Omar	2020
The Relationship of Content, Accessibility, and Trust with Brand Awareness		Maznah Wan Omar Marhana Mohamed Anuar Nazirul Mubin Mohd Noor	2020
Innovation in economics, social and education: Industry 4.0		Nazirul Mubin Mohd Noor Maznah Wan Omar	2020