Amran Harun

About Amran Harun

Amran Harun, With an exceptional h-index of 28 and a recent h-index of 25 (since 2020), a distinguished researcher at Universiti Tun Hussein Onn Malaysia, specializes in the field of marketing, branding, green marketing, internet marketing, social media marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Exploring the significance of Malaysian consumers' intentions to purchase green products

Self-Efficacy, Ethical Behavior, and Service Quality: the Moderating Role of Gender

The influence of green behaviour using theory of planned behaviour approach: Evidence from Malaysia

Examining the mediating effect of consumer attitudes on the relationship between consumer-to-consumer communication and online purchase intention: Evidence from Malaysia

Reasons for tourist intention to use e-bike sharing services; an application behavioral reasoning theory (BRT)

The influence of corporate social responsibility communication (CSR) on customer satisfaction towards hypermarkets in Kuala Lumpur Malaysia

RELATIONSHIPS AMONG PRODUCT QUALITY, SERVICE QUALITY, AND CUSTOMER SATISFACTION TOWARDS AMAL BANK IN

How Review Valence Benefits Umrah Sales Performance: The Moderating Role of Price

Amran Harun Information

University

Position

___

Citations(all)

3575

Citations(since 2020)

2877

Cited By

1426

hIndex(all)

28

hIndex(since 2020)

25

i10Index(all)

52

i10Index(since 2020)

46

Email

University Profile Page

Google Scholar

Amran Harun Skills & Research Interests

marketing

branding

green marketing

internet marketing

social media marketing

Top articles of Amran Harun

Title

Journal

Author(s)

Publication Date

Exploring the significance of Malaysian consumers' intentions to purchase green products

Journal of International Business, Economics and Entrepreneurship

Zahoor Ur Rehman

Noor Aslinda Abu Seman

Amran Harun

2023/12/1

Self-Efficacy, Ethical Behavior, and Service Quality: the Moderating Role of Gender

Res Militaris

Rosman Bin Md Yusoff

Fazal ur Rehman

Fadillah Binti Ismail

Amran Bin Harun

Fauziah Ani

2023/4/8

The influence of green behaviour using theory of planned behaviour approach: Evidence from Malaysia

Millennial Asia

Osarodion Ogiemwonyi

Amran Harun

Mohammad Imtiaz Hossain

Asif Mahbub Karim

2023/12

Examining the mediating effect of consumer attitudes on the relationship between consumer-to-consumer communication and online purchase intention: Evidence from Malaysia

RES MILITARIS

Muhamad Izaidi Ishak

Amran Harun

2023/4/8

Reasons for tourist intention to use e-bike sharing services; an application behavioral reasoning theory (BRT)

Tourism Review

Naveed Ahmad

Amran Harun

2023/11/29

The influence of corporate social responsibility communication (CSR) on customer satisfaction towards hypermarkets in Kuala Lumpur Malaysia

Prosiding SNaPP: Sosial, Ekonomi dan Humaniora

Donni Junipriansa

Fenny Damayanti

2018/9/2

RELATIONSHIPS AMONG PRODUCT QUALITY, SERVICE QUALITY, AND CUSTOMER SATISFACTION TOWARDS AMAL BANK IN

Research in Management of Technology and Business

Mahad Arte Elmi

Amran Harun

2023/11/26

How Review Valence Benefits Umrah Sales Performance: The Moderating Role of Price

International Journal of Religious Tourism and Pilgrimage

Muhamad Izaidi Ishak

Amran Harun

2023

Challenges And Opportunities In Developing Malaysian Umrah Tourism: Implication Of Social Media Application Among Umrah Consumers And Umrah Travel Agents

Aini Khalida Muslim

Amran Harun

2023/4/8

The Effects of Brand Name on Consumer Buying Behavior of Food Products

Res Militaris

Amran Harun

Norzaini Binti Saupi

Nabsiah Abdul Wahid

2023/4/8

Covid-19 and its impacts on consumer decision-making process

Norashuha Hashim

Muhammad Asyraf Hasim

Amran Harun

2022

The relationship of customer satisfaction and service quality towards customer loyalty at MHR Burger’s during COVID-19 endemic

International Journal of Service Industry Management

Dana Yagil

2002/10/1

Consumer behavior during the pandemic Covid 19

Yi Ching Chu

Noor Aslinda Abu Seman

Amran Harun

2022

Covid-19 and marketing strategies

Nur Izzati Hasrul

Umi Kartini Rashid

Amran Harun

2022

Factors Affecting Male Consumer Online Buying Behaviour

INTERNATIONAL JOURNAL OF ECONOMICS, MANAGEMENT, BUSINESS, AND SOCIAL SCIENCE (IJEMBIS)

Kausar Jiwa

Amran Harun

Yuary Farradia

Noreina Nasir

Nur Aniza Quantaniah Jusoh

2022/9/30

Exploring the concept of Muslim friendly tourism

International Journal of Religious Tourism and Pilgrimage

Aini Khalida Muslim

Amran Harun

2022

Covid-19 and ecotourism prospect: Malaysia and Indonesia perspectives

Yuary Farradia Yuary Farradia

Amran Harun

2022

Drivers and barriers of travel behaviors during and post COVID-19 pandemic: a systematic literature review and future agenda

Naveed Ahmad

Amran Harun

Hafiz Muhammad Usman Khizar

Junaid Khalid

Shumaila Khan

2022/7/7

How consumers decide to buy during the pandemic Covid-19?

Muhammad Iqbal Nordin

Muhammad Asyraf Hasim

Amran Harun

2022

Students’ acceptance of gamification in education: The moderating effect of gender in Malaysia

International Journal of Academic Research in Business and Social Sciences

Masliana Tamrin

SNNA Latip

MSA Latip

SA Royali

Nurul Aida Harun

...

2022

See List of Professors in Amran Harun University(Universiti Tun Hussein Onn Malaysia)

Co-Authors

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