Marhana Mohamed Anuar

Marhana Mohamed Anuar

Universiti Malaysia Terengganu

H-index: 20

Asia-Malaysia

About Marhana Mohamed Anuar

Marhana Mohamed Anuar, With an exceptional h-index of 20 and a recent h-index of 17 (since 2020), a distinguished researcher at Universiti Malaysia Terengganu, specializes in the field of sustainable marketing, societal marketing, cause-related marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

UNLEASHING INNOVATION: THE ROLE OF INTERNAL MARKETING IN EDUCATION SECTOR

The Effect of Service Quality, Patient Trust and Hospital Reputation on Patient Satisfaction in Jordanian Public Hospital

Antecedents of Muslim tourist loyalty: The role of Islamic religiosity and tourist value co-creation

Moderating and Mediating Roles of Users' Self-Efficacy and User Behavior amongst the Internet of Things and Search Engine Optimization

Empowering SMEs using New Forms of Digital Innovation: An Empirical Study on Fashion and Clothing Sector

Student e-Learning Experience: A Nexus among e-Learning Quality, Student Engagement and Resulting Satisfaction

Marketing performance sustainability in the Jordanian hospitality industry: The roles of customer relationship management and service quality

THE IMPLICATIONS OF SERVICE QUALITY FOR HOTELS MARKET SHARE: MANAGERS’PERSPECTIVE

Marhana Mohamed Anuar Information

University

Position

Assoc. Prof. of Marketing

Citations(all)

1210

Citations(since 2020)

872

Cited By

499

hIndex(all)

20

hIndex(since 2020)

17

i10Index(all)

31

i10Index(since 2020)

29

Email

University Profile Page

Universiti Malaysia Terengganu

Google Scholar

View Google Scholar Profile

Marhana Mohamed Anuar Skills & Research Interests

sustainable marketing

societal marketing

cause-related marketing

Top articles of Marhana Mohamed Anuar

Title

Journal

Author(s)

Publication Date

UNLEASHING INNOVATION: THE ROLE OF INTERNAL MARKETING IN EDUCATION SECTOR

Bassil Farouq Fayiz Al Issa

Nik Hazimah Nik Mat

Marhana Mohamed Anuar

2023

The Effect of Service Quality, Patient Trust and Hospital Reputation on Patient Satisfaction in Jordanian Public Hospital

Mohammad Abdallah Aladwan

Marhana Mohamed Anuar

Raed Aladwan

Hayatul Safrah Salleh

2023/12/29

Antecedents of Muslim tourist loyalty: The role of Islamic religiosity and tourist value co-creation

Cogent Business & Management

Abror Abror

Dina Patrisia

Yunita Engriani

Yunia Wardi

Rahmad Solling Hamid

...

2023/12/12

Moderating and Mediating Roles of Users' Self-Efficacy and User Behavior amongst the Internet of Things and Search Engine Optimization

Jassim Ahmad Al-Gasawneh

Qais Hammouri

Marhana Mohamed Anuar

Nawras M Nusairat

2023/3/7

Empowering SMEs using New Forms of Digital Innovation: An Empirical Study on Fashion and Clothing Sector

Qais Hammouri

Jassim Ahmad Al-Gasawneh

Nawras M Nusairat

Abdalrazzaq Aloqool

Esraa Al-Amayreh

...

2023/3/7

Student e-Learning Experience: A Nexus among e-Learning Quality, Student Engagement and Resulting Satisfaction

Nawras M Nusairat

Lames S Dalbah

Qais Hammouri

Jassim Ahmad Al-Gasawneh

Dana Abed AlHakim Akhuirshaideh

...

2023/3/7

Marketing performance sustainability in the Jordanian hospitality industry: The roles of customer relationship management and service quality

Sustainability

Jassim Ahmad Al-Gasawneh

Khalid N AlZubi

Marhana Mohamed Anuar

Siti Falindah Padlee

Adnan Ul-Haque

...

2022/1/12

THE IMPLICATIONS OF SERVICE QUALITY FOR HOTELS MARKET SHARE: MANAGERS’PERSPECTIVE

Journal of Southwest Jiaotong University

Jassim Ahmad Al-Gasawneh

Marhana Mohamed Anuar

Qais Hammouri Ala'eddin Ahmad

Nawras M Nusairat

Heba Khataybeh

2022

Green innovation practices and consumer resistance to green innovation products: Moderating role of environmental knowledge and pro-environmental behavior

Journal of Innovation & Knowledge

Muhammad Aamir Shafique Khan

Jianguo Du

Haider Ali Malik

Marhana Mohamed Anuar

Mahir Pradana

...

2022/10/1

Mobile-customer relationship management and its effect on post-purchase behavior: The moderating of perceived ease of use and perceived usefulness

Jassim Ahmad Al-Gasawneh

Batool Al Khoja

Marzouq Ayed Al-Qeed

Nawras M Nusairat

Qais Hammouri

...

2022

Time lagged investigation of entrepreneurship school innovation climate and students motivational outcomes: Moderating role of students’ attitude toward technology

Frontiers in Psychology

Xuemei Yuan

Rudsada Kaewsaeng-On

Shuai Jin

Marhana Mohamed Anuar

Junaid M Shaikh

...

2022/8/8

Impulsive and compulsive buying tendencies and consumer resistance to digital innovations: the moderating role of perceived threat of COVID-19

Frontiers in Psychology

Hung Xin Li

Komal Hassan

Haider Ali Malik

Marhana Mohamed Anuar

Tariq Iqbal Khan

...

2022/6/2

Implications of search engine marketing and privacy between mobile-CRM and marketing performance

Journal of Southwest Jiaotong University

Nawras M Nusairat

Jassim Al-Gasawnehb

Ali Zakariya Al-Quranc

Rami Mohammad Al-dweerid

Jamal Mustafa Joudehe

...

2022/2

Mediator-moderator, innovation of mobile CRM, e-service convenience, online perceived behav-ioral control and reuse online shopping intention

International Journal of Data and Network Science

J Al-Gasawneh

A Al-Adamat

Ra' Almestrihif

N Nusairat

M Anuar

2021

Determinants of sustainable waste management behavior of Malaysian academics

Sustainability

Gangga Muniandy

Marhana Mohamed Anuar

Bob Foster

Jumadil Saputra

Muhamad Deni Johansyah

...

2021/4/15

The impact of customer relationship management dimensions on service quality

Polish Journal of Management Studies

Jassim Ahmad Al-Gasawneh

Marhana Muhamed Anuar

Zdzisława Dacko-Pikiewicz

Jumadil Saputra

2021

Student Characteristics and Perceived Service Quality Towards Sustainability of Higher Educational Institutions

Journal of Sustainability Science and Management

SITI FALINDAH PADLEE

AZILAH SULAIMAN

MARHANA MOHAMED ANUAR

SITI NUR'ATIKAH ZULKIFFLI

NOOR ZATUL IFFAH HUSSIN

...

2021/4

Green value and sustainable transportation engagement: The mediating role of attitude

Management Science Letters

M Anuar

N Razali

A Ngah

2021

Cause-related marketing purchase decision: do religiosity and attitudes matter?

Journal for Global Business Advancement

Zalinawati Abdullah

Marhana Mohamed Anuar

Mohd Rafi Yaacob

2021

The effects of psychological factors on green behaviour engagement: a Malaysian perspective

Journal for Global Business Advancement

Marhana Mohamed Anuar

Maznah Wan Omar

Jumadil Saputra

2021

See List of Professors in Marhana Mohamed Anuar University(Universiti Malaysia Terengganu)

Co-Authors

H-index: 116
T. Ramayah

T. Ramayah

Universiti Sains Malaysia

H-index: 25
Safiek Mokhlis

Safiek Mokhlis

Universiti Malaysia Terengganu

H-index: 14
Professor Dr. Maznah Wan Omar

Professor Dr. Maznah Wan Omar

Universiti Teknologi MARA

H-index: 13
Azizul Yadi Yaakop

Azizul Yadi Yaakop

Universiti Malaysia Terengganu

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