Priya Raghubir

Priya Raghubir

New York University

H-index: 40

North America-United States

About Priya Raghubir

Priya Raghubir, With an exceptional h-index of 40 and a recent h-index of 29 (since 2020), a distinguished researcher at New York University, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

From bribes to bequests and gifts to gratuities: The black, white, and shades of gray of how and why consumers pay what they want

The sound of music: The effect of timbral sound quality in audio logos on brand personality perception

Have We Got a Deal for You: Do You Want the Good News or Bad News First?

ACR 2023

'Nothing Matters': A'0'Tip Option Increases Consumers’ Voluntary Payments

Virtual currencies: different schemes and research opportunities

History of the Marketing Department and Its Doctoral Program—1900 to 2021

Absolutely Higher Tips; Framing Choice Alternatives in the New Age of Voluntary Payments Economy

Priya Raghubir Information

University

Position

Dean Abraham L. Gitlow Professor of Business Stern School of Business

Citations(all)

10444

Citations(since 2020)

3408

Cited By

8360

hIndex(all)

40

hIndex(since 2020)

29

i10Index(all)

61

i10Index(since 2020)

47

Email

University Profile Page

New York University

Google Scholar

View Google Scholar Profile

Priya Raghubir Skills & Research Interests

Marketing

Top articles of Priya Raghubir

Title

Journal

Author(s)

Publication Date

From bribes to bequests and gifts to gratuities: The black, white, and shades of gray of how and why consumers pay what they want

Priya Raghubir

Shirley Bluvstein

2024

The sound of music: The effect of timbral sound quality in audio logos on brand personality perception

Journal of Marketing Research

Johann Melzner

Priya Raghubir

2023/10

Have We Got a Deal for You: Do You Want the Good News or Bad News First?

Journal of Service Research

Kirk L Wakefield

Priya Raghubir

J Jeffrey Inman

2023/5

ACR 2023

Advances in Consumer Research

Lan Nguyen Chaplin

Priya Raghubir

Keith Wilcox

2023

'Nothing Matters': A'0'Tip Option Increases Consumers’ Voluntary Payments

Available at SSRN 4538649

Shirley Bluvstein

Priya Raghubir

2022/11/4

Virtual currencies: different schemes and research opportunities

Marketing Letters

Gianluca Scheidegger

Priya Raghubir

2022/6

History of the Marketing Department and Its Doctoral Program—1900 to 2021

Customer Needs and Solutions

Henry Assael

C Samuel Craig

Tȕlin Erdem

Geeta Menon

Priya Raghubir

2021/9

Absolutely Higher Tips; Framing Choice Alternatives in the New Age of Voluntary Payments Economy

Framing Choice Alternatives in the New Age of Voluntary Payments Economy (August 7, 2021)

Shirley Bluvstein

Priya Raghubir

2021/8/7

Web wizard or internet addict? The effects of contextual cues in assessing addiction

Journal of the Association for Consumer Research

Priya Raghubir

Geeta Menon

I-Ling Ling

2021/7/1

Tip to show off: Impression management motivations increase consumers’ generosity

Journal of the Association for Consumer Research

Shirley Bluvstein Netter

Priya Raghubir

2021/1/1

Price-Denomination Effect: Choosing to Pay With Denominations That Are the Same as the Product Prices

Frontiers in Psychology

Elena Reutskaja

Jeremiah Iyamabo

Priya Raghubir

Iñigo Gallo

2020/9/9

An Appreciation of Journal Service

Anirban Mukhopadhyay

Priya Raghubir

S Christian Wheeler

2020/10

See List of Professors in Priya Raghubir University(New York University)

Co-Authors

H-index: 152
Norbert Schwarz

Norbert Schwarz

University of Southern California

H-index: 105
Dhruv Grewal

Dhruv Grewal

Babson College

H-index: 60
Joel Huber

Joel Huber

Duke University

H-index: 57
Frank R. Kardes

Frank R. Kardes

University of Cincinnati

H-index: 56
Aradhna Krishna

Aradhna Krishna

University of Michigan

H-index: 56
Sanjiv Das

Sanjiv Das

Santa Clara University

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