Aradhna Krishna

Aradhna Krishna

University of Michigan

H-index: 56

North America-United States

About Aradhna Krishna

Aradhna Krishna, With an exceptional h-index of 56 and a recent h-index of 41 (since 2020), a distinguished researcher at University of Michigan, specializes in the field of perception, sensation, judgement, health, obesity.

His recent articles reflect a diverse array of research interests and contributions to the field:

A review of touch research in consumer psychology

Paper meets plastic: The perceived environmental friendliness of product packaging

The trivial-task motivation effect: highlighting completion of an initial trivial task increases motivation for the main task

How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?

How political identity influences COVID-19 risk perception: A model of identity-based risk perception

When is Pricing Unethical? Pharmaceuticals, Rideshares, Soft Drinks, and Travel

A review of sensory imagery for consumer psychology

Gender (still) matters in business school

Aradhna Krishna Information

University

Position

Dwight F. Benton Professor of Marketing

Citations(all)

16194

Citations(since 2020)

7630

Cited By

11383

hIndex(all)

56

hIndex(since 2020)

41

i10Index(all)

100

i10Index(since 2020)

79

Email

University Profile Page

University of Michigan

Google Scholar

View Google Scholar Profile

Aradhna Krishna Skills & Research Interests

perception

sensation

judgement

health

obesity

Top articles of Aradhna Krishna

Title

Journal

Author(s)

Publication Date

A review of touch research in consumer psychology

Aradhna Krishna

Andrea Webb Luangrath

Joann Peck

2024/2/14

Paper meets plastic: The perceived environmental friendliness of product packaging

Journal of Consumer Research

Tatiana Sokolova

Aradhna Krishna

Tim Döring

2023/10/1

The trivial-task motivation effect: highlighting completion of an initial trivial task increases motivation for the main task

Marketing Letters

Yangjie Gu

Elaine Chan

Aradhna Krishna

2023/7/17

How does regulatory monitoring of cause marketing affect firm behavior and donations to charity?

International Journal of Research in Marketing

Praveen K Kopalle

Aradhna Krishna

Uday Rajan

Yu Wang

2022/9/1

How political identity influences COVID-19 risk perception: A model of identity-based risk perception

Journal of the Association for Consumer Research

Ellie Kyung

Manoj Thomas

Aradhna Krishna

2022/7/1

When is Pricing Unethical? Pharmaceuticals, Rideshares, Soft Drinks, and Travel

Aradhna Krishna

2022/4/19

A review of sensory imagery for consumer psychology

Ryan S Elder

Aradhna Krishna

2022/4

Gender (still) matters in business school

Journal of Marketing Research

Aradhna Krishna

A Yeşim Orhun

2022/2

Pick your poison: Attribute trade‐offs in unattractive consideration sets

Journal of Consumer Psychology

Tatiana Sokolova

Aradhna Krishna

2021/4

Do firm cues impact product perceptions? When small is natural

Journal of Consumer Psychology

Ana Scekic

Aradhna Krishna

2021/4

Context even matters in virtuality: Perception of object proximity and ownership in augmented reality

Advances in Consumer Research

David Finken

Reto Hofstetter

Aradhna Krishna

Florian Wangenheim

2021

A review of the cognitive and sensory cues impacting taste perceptions and consumption

Aradhna Krishna

Ryan S Elder

2021/1

The need for synergy in academic policies: An introduction to the dialogue on pre‐registration

Journal of Consumer Psychology

Aradhna Krishna

2021/1

Advertising a desired change: When process simulation fosters (vs. hinders) credibility and persuasion

Journal of Marketing Research

Luca Cian

Chiara Longoni

Aradhna Krishna

2020/6

Pain scales as placebos: Can pain scales change reported pain across measurements?

Journal of Experimental Social Psychology

Joshua M Ackerman

Jenna Goesling

Aradhna Krishna

2020/5/1

Contraction with unpacking: When unpacking leads to lower calorie budgets

Journal of Consumer Research

Miaolei Jia

Xiuping Li

Aradhna Krishna

2020/2/1

Privacy is a concern: An introduction to the dialogue on privacy

Aradhna Krishna

2020

It Should Not Take a Funeral: An Introduction to the Dialogue on the Self‐Control Construct

Aradhna Krishna

2020

See List of Professors in Aradhna Krishna University(University of Michigan)

Co-Authors

H-index: 152
Norbert Schwarz

Norbert Schwarz

University of Southern California

H-index: 40
Priya Raghubir

Priya Raghubir

New York University

H-index: 20
Luca Cian

Luca Cian

University of Virginia

H-index: 14
Ryan S. Elder

Ryan S. Elder

Brigham Young University

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