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Ryan S. Elder

Ryan S. Elder

Brigham Young University

H-index: 14

North America-United States

About Ryan S. Elder

Ryan S. Elder, With an exceptional h-index of 14 and a recent h-index of 14 (since 2020), a distinguished researcher at Brigham Young University, specializes in the field of Consumer Behavior, Advertising, Sensory Marketing, Imagery.

His recent articles reflect a diverse array of research interests and contributions to the field:

A review of the cognitive and sensory cues impacting taste perceptions and consumption

Guilty displeasures: How imagined guilt dampens consumer enjoyment

Ryan S. Elder Information

University

Position

Associate Professor of Marketing

Citations(all)

2420

Citations(since 2020)

1509

Cited By

1478

hIndex(all)

14

hIndex(since 2020)

14

i10Index(all)

15

i10Index(since 2020)

15

Email

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University Profile Page

Brigham Young University

Google Scholar

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Ryan S. Elder Skills & Research Interests

Consumer Behavior

Advertising

Sensory Marketing

Imagery

Top articles of Ryan S. Elder

Title

Journal

Author(s)

Publication Date

A review of the cognitive and sensory cues impacting taste perceptions and consumption

Aradhna Krishna

Ryan S Elder

2021/1

Guilty displeasures: How imagined guilt dampens consumer enjoyment

Appetite

Ryan S Elder

Gina Slejko Mohr

2020/7/1

See List of Professors in Ryan S. Elder University(Brigham Young University)