Pinar Yildirim

Pinar Yildirim

University of Pennsylvania

H-index: 15

North America-United States

About Pinar Yildirim

Pinar Yildirim, With an exceptional h-index of 15 and a recent h-index of 15 (since 2020), a distinguished researcher at University of Pennsylvania, specializes in the field of Digitization, marketing, advertising, media economics industrial organization luxury goods.

His recent articles reflect a diverse array of research interests and contributions to the field:

Persuasion and Dissuasion in Political Campaigns: Political Communication and Media Coverage in Senate Races

Strategic Automation and Decision Making Authority

Less is more: A theory of minimalist luxury

Are political and charitable giving substitutes? Evidence from the United States

Negative Advertising and Competitive Positioning

Automation, Career Values, and Political Preferences

Consumer preferences and firm technology choice

New technologies and political competition: The impact of social media communication on political contributions

Pinar Yildirim Information

University

Position

The Wharton School

Citations(all)

1121

Citations(since 2020)

798

Cited By

804

hIndex(all)

15

hIndex(since 2020)

15

i10Index(all)

18

i10Index(since 2020)

17

Email

University Profile Page

University of Pennsylvania

Google Scholar

View Google Scholar Profile

Pinar Yildirim Skills & Research Interests

Digitization

marketing

advertising

media economics industrial organization luxury goods

Top articles of Pinar Yildirim

Title

Journal

Author(s)

Publication Date

Persuasion and Dissuasion in Political Campaigns: Political Communication and Media Coverage in Senate Races

Camilo García-Jimeno

Pinar Yildirim

2024

Strategic Automation and Decision Making Authority

Journal of Economics and Management Strategy

Mustafa Dogan

Alexandre Jacquillat

Pinar Yildirim

2024

Less is more: A theory of minimalist luxury

Journal of Economics & Management Strategy

Z Jessie Liu

Pinar Yildirim

Z John Zhang

2024/1

Are political and charitable giving substitutes? Evidence from the United States

Management Science

P Yildirim

Andrei Simonov

Maria Petrova

Ricardo Perez-Truglia

2024/12

Negative Advertising and Competitive Positioning

Management Science

Gorkem Bostanci

Pinar Yildirim

Kinshuk Jerath

2023/4

Automation, Career Values, and Political Preferences

Maria Petrova

Gregor Schubert

Bledi Taska

Pinar Yildirim

2023

Consumer preferences and firm technology choice

International Journal of Research in Marketing

Yi Liu

Pinar Yildirim

Z John Zhang

2024/3/1

New technologies and political competition: The impact of social media communication on political contributions

The Political Economy of Social Media

Maria Petrova

Ananya Sen

Pinar Yildirim

2023

Information Networks and Collective Action: Evidence from the Women's Temperance Crusade

American Economic Review

Camilo García-Jimeno

Angel Iglesias

Pinar Yildirim

2022/1

A Theory of Maximalist Luxury

Journal of Economics & Management Strategy

Zhenqi Liu

Pinar Yildirim

Z John Zhang

2022/4

Implications of revenue models and technology for content moderation strategies

Marketing Science

Yi Liu

Pinar Yildirim

Z John Zhang

2022/7

Managing Automation in Teams

Journal of Economics & Management Strategy

Mustafa Dogan

Pinar Yildirim

2022/2

Essays on Technology and Platforms

Yi Liu

2022

Privacy regulations and online search friction: Evidence from GDPR

Available at SSRN 3903599

Yu Zhao

Pinar Yildirim

Pradeep K Chintagunta

2021/8/12

Social media and political contributions: The impact of new technology on political competition

Management Science

Maria Petrova

Ananya Sen

Pinar Yildirim

2021/5

Competition, Politics, & Social Media

arXiv preprint arXiv:2012.03327

Benson Tsz Kin Leung

Pinar Yildirim

2020/12/6

Consumer Attitudes Toward Artificial Intelligence and Price Discrimination

Yi Liu

T Pinar Yildirim

Z John Zhang

2019

Matching pennies on the campaign trail: An empirical study of senate elections and media coverage

Camilo Garcia-Jimeno

Pinar Yildirim

2020/2/27

Social network design for inducing effort

Quantitative Marketing and Economics

Pinar Yildirim

Yanhao Wei

Christophe Van den Bulte

Joy Lu

2020/7/10

See List of Professors in Pinar Yildirim University(University of Pennsylvania)

Co-Authors

H-index: 73
Pradeep Chintagunta

Pradeep Chintagunta

University of Chicago

H-index: 53
Chrysanthos Dellarocas

Chrysanthos Dellarocas

Boston University

H-index: 39
Z. john zhang

Z. john zhang

University of Pennsylvania

H-index: 33
Christophe Van den Bulte

Christophe Van den Bulte

University of Pennsylvania

H-index: 27
Andrei Simonov

Andrei Simonov

Michigan State University

H-index: 24
Ricardo Perez-Truglia

Ricardo Perez-Truglia

University of California, Berkeley

academic-engine