Paulo Prado

Paulo Prado

Universidade Federal do Paraná

H-index: 20

Latin America-Brazil

About Paulo Prado

Paulo Prado, With an exceptional h-index of 20 and a recent h-index of 14 (since 2020), a distinguished researcher at Universidade Federal do Paraná, specializes in the field of Marketing, Consumer Behavior, Marketing Strategy.

His recent articles reflect a diverse array of research interests and contributions to the field:

Privacy signals: Exploring the relationship between cookies and online purchase intention

Sinais de Privacidade: Explorando Relações entre Cookies e Intenção de Compra On-Line

Revista de Administração Contemporânea

The use of social media in the B2B sales process: a meta synthesis

How unethical brands motivate self-interested behavior of consumers

The genuine handmade: How the production method influences consumers’ behavioral intentions through naturalness and authenticity

The Mediator Role of Sales Force Management Capability on the Relation between Market Orientation and Financial Performance

(In) disponibilidade do produto e shopping mind-set nas compras sequenciais

Paulo Prado Information

University

Position

___

Citations(all)

2520

Citations(since 2020)

846

Cited By

2055

hIndex(all)

20

hIndex(since 2020)

14

i10Index(all)

42

i10Index(since 2020)

16

Email

University Profile Page

Universidade Federal do Paraná

Google Scholar

View Google Scholar Profile

Paulo Prado Skills & Research Interests

Marketing

Consumer Behavior

Marketing Strategy

Top articles of Paulo Prado

Title

Journal

Author(s)

Publication Date

Privacy signals: Exploring the relationship between cookies and online purchase intention

Revista de Administração Contemporânea

Ana Paula Merenda Richarde

Paulo Henrique Muller Prado

Jorge Brantes Ferreira

2023/9/15

Sinais de Privacidade: Explorando Relações entre Cookies e Intenção de Compra On-Line

Revista de Administração Contemporânea

Ana Paula Merenda Richarde

Paulo Henrique Muller Prado

Jorge Brantes Ferreira

2023/9/15

Revista de Administração Contemporânea

Revista de Administração Contemporânea

Denise Clementino de Souza

Deise Luiza Ferraz

2023

The use of social media in the B2B sales process: a meta synthesis

RAUSP Management Journal

Graziela Perretto Rodrigues

Adriana Roseli Wünsch Takahashi

Paulo Henrique Muller Henrique Prado

2021/5/19

How unethical brands motivate self-interested behavior of consumers

Francielle Frizzo

JoAndrea Hoegg

Paulo Henrique Muller Prado

2020/10/15

The genuine handmade: How the production method influences consumers’ behavioral intentions through naturalness and authenticity

Journal of Food Products Marketing

Francielle Frizzo

Helison Bertoli Alves Dias

Nayara Pereira Duarte

Denise Gabriela Rodrigues

Paulo Henrique Muller Prado

2020/5/3

The Mediator Role of Sales Force Management Capability on the Relation between Market Orientation and Financial Performance

Teoria e Prática em Administração

Graziela Perretto Rodrigues

Cecília Souto Maior de Brito

Renata Bárbara Moreno

Ana Maria Machado Toaldo

Paulo Henrique Muller Prado

...

2020/4/2

(In) disponibilidade do produto e shopping mind-set nas compras sequenciais

CBR: Consumer Behavior Review

Rafael Demczuk

José Carlos Korelo

Danielle Mantovani Lucena

Paulo Henrique Muller Prado

2020

See List of Professors in Paulo Prado University(Universidade Federal do Paraná)

Co-Authors

H-index: 48
Christian Kowalkowski

Christian Kowalkowski

Linköpings Universitet

H-index: 16
Renato Zancan Marchetti

Renato Zancan Marchetti

Pontifícia Universidade Católica do Paraná

H-index: 11
Elder Semprebon

Elder Semprebon

Universidade Federal do Paraná

H-index: 11
Danielle Mantovani

Danielle Mantovani

Universidade Federal do Paraná

H-index: 11
Paulo Baptista

Paulo Baptista

Pontifícia Universidade Católica do Paraná

H-index: 10
Eliane Cristine Francisco Maffezzolli

Eliane Cristine Francisco Maffezzolli

Pontifícia Universidade Católica do Paraná

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