Paulo Baptista
Pontifícia Universidade Católica do Paraná
H-index: 11
Latin America-Brazil
Top articles of Paulo Baptista
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Respostas a eliminação de marcas: uma análise da autoconexão com marcas | REMark | Paulo de Paula Baptista Juan José Camou Viacava Juliana Del Secchi | 2022/3/1 |
Oops, I've overshared! When social media influencers' self-disclosure damage perceptions of source credibility | Computers in Human Behavior | Fernanda Polli Leite Nicolas Pontes Paulo de Paula Baptista | 2022/8/1 |
Influencers' intimate self-disclosure and its impact on consumers' self-brand connections: scale development, validation, and application | Journal of Research in Interactive Marketing | Fernanda Polli Leite Paulo de Paula Baptista | 2022/7/12 |
The effects of social media influencers’ self-disclosure on behavioral intentions: The role of source credibility, parasocial relationships, and brand trust | Journal of Marketing Theory and Practice | Fernanda Polli Leite Paulo de Paula Baptista | 2022/7/3 |
Consumer response to brand deletion: analysis of self-brand connection | ReMark-Revista Brasileira de Marketing | Paulo de Paula Baptista Juan José Camou Viacava Juliana Del Secchi | 2022/3/16 |
Os efeitos da facilidade e da dificuldade em avaliar relacionamentos comerciais sobre as intenções de compra | Revista Brasileira de Gestão de Negócios | Juan José Camou Viacava Paulo de Paula Baptista | 2020/11/30 |
The effects of easy and difficult business relationship evaluations on purchase intentions | Revista Brasileira de Gestão de Negócios | Juan José Camou Viacava Paulo de Paula Baptista | 2020/11/30 |
