Eliane Cristine Francisco Maffezzolli

Eliane Cristine Francisco Maffezzolli

Pontifícia Universidade Católica do Paraná

H-index: 10

Latin America-Brazil

About Eliane Cristine Francisco Maffezzolli

Eliane Cristine Francisco Maffezzolli, With an exceptional h-index of 10 and a recent h-index of 7 (since 2020), a distinguished researcher at Pontifícia Universidade Católica do Paraná, specializes in the field of Marketing Digital, Comportamento do Consumidor Digital, Consumer Experience.

His recent articles reflect a diverse array of research interests and contributions to the field:

Does your style engage? Linguistic styles of influencers and digital consumer engagement on YouTube

Naive, connected, and counselor tween girl identity groups: consumption practices and social identity constructions within consumer culture

Transferring multiple text styles using CycleGAN with supervised style latent space

To engage or not engage? The features of video content on YouTube affecting digital consumer engagement

The effect of the cosmopolitan profile on tourism experience

Mining meaning of videos on YouTube: Unraveling latent content from digital influencers and their engagement

A Star Was Born: The Professional Trajectory of Brazilian Digital Influencers

The Drivers of Video Popularity on YouTube: An Empirical Investigation

Eliane Cristine Francisco Maffezzolli Information

University

Position

Professora Titular PPAD

Citations(all)

600

Citations(since 2020)

356

Cited By

369

hIndex(all)

10

hIndex(since 2020)

7

i10Index(all)

12

i10Index(since 2020)

5

Email

University Profile Page

Pontifícia Universidade Católica do Paraná

Google Scholar

View Google Scholar Profile

Eliane Cristine Francisco Maffezzolli Skills & Research Interests

Marketing Digital

Comportamento do Consumidor Digital

Consumer Experience

Top articles of Eliane Cristine Francisco Maffezzolli

Title

Journal

Author(s)

Publication Date

Does your style engage? Linguistic styles of influencers and digital consumer engagement on YouTube

Computers in Human Behavior

Ana Cristina Munaro

Renato Hübner Barcelos

Eliane Cristine Francisco Maffezzolli

João Pedro Santos Rodrigues

Emerson Cabrera Paraiso

2024/7/1

Naive, connected, and counselor tween girl identity groups: consumption practices and social identity constructions within consumer culture

Journal of Consumer Culture

Tiziana Brenner Beauchamp Weber

Eliane C Francisco Maffezzolli

2022/8

Transferring multiple text styles using CycleGAN with supervised style latent space

Lorenzo Puppi Vecchi

Eliane CF Maffezzolli

Emerson Cabrera Paraiso

2022/7/18

To engage or not engage? The features of video content on YouTube affecting digital consumer engagement

Journal of Consumer Behaviour

Ana Cristina Munaro

Renato Hübner Barcelos

Eliane Cristine Francisco Maffezzolli

João Pedro Santos Rodrigues

Emerson Cabrera Paraiso

2021/3/29

The effect of the cosmopolitan profile on tourism experience

Current Issues in Tourism

Eliane Cristine Francisco-Maffezzolli

Elaine Martins

Jeanne Rosalina Botelho Maciel dos Santos

2021/6/18

Mining meaning of videos on YouTube: Unraveling latent content from digital influencers and their engagement

Proceedings of the 50th European Marketing Academy

Eliane Francisco-Maffezzolli

A Cristina Munaro

J Pedro Santos Rodrigues

E Cabrera Paraiso

FM Eliane

...

2021

A Star Was Born: The Professional Trajectory of Brazilian Digital Influencers

Ana Cristina Munaro

Eliane Cristine Maffezzolli

Renato Hübner Barcelos

2022/4/5

The Drivers of Video Popularity on YouTube: An Empirical Investigation

Ana Cristina Munaro

Renato Hübner Barcelos

Eliane Cristine Francisco Maffezzolli

João Pedro Santos Rodrigues

Emerson Cabrera Paraiso

2020

See List of Professors in Eliane Cristine Francisco Maffezzolli University(Pontifícia Universidade Católica do Paraná)

Co-Authors

H-index: 33
Jose Afonso Mazzon

Jose Afonso Mazzon

Universidade de São Paulo

H-index: 20
Paulo Prado

Paulo Prado

Universidade Federal do Paraná

H-index: 17
Heitor Takashi Kato

Heitor Takashi Kato

Pontifícia Universidade Católica do Paraná

H-index: 11
Elder Semprebon

Elder Semprebon

Universidade Federal do Paraná

H-index: 11
Paulo Baptista

Paulo Baptista

Pontifícia Universidade Católica do Paraná

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