Noel Albert
KEDGE Business School
H-index: 15
Europe-France
Top articles of Noel Albert
Epistemological Jangle and Jingle Fallacies in the Consumer–Brand Relationship Subfield: A Call to Action
Journal of Consumer Research
2023/9/23
Noel Albert
H-Index: 11
Matthew Thomson
H-Index: 13
Celebrity endorsement: Conceptual clarifications, critical review, and future research perspectives
2020/6
L’endossement par les célébrités: clarifications conceptuelles, synthèse critique et perspectives de recherche
2020/4
Consumer involvement with corporate ads vs product ads: a cross-national study
Asia Pacific Journal of Marketing and Logistics
2020/1/14