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Matthew Thomson

About Matthew Thomson

Matthew Thomson, With an exceptional h-index of 18 and a recent h-index of 14 (since 2020), a distinguished researcher at Western University, specializes in the field of marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

A tonic for the highly stressed: Memories of extraordinary group experiences lead to greater cohesion and well-being

A Preemptive and Curative Solution to Mitigate Data Breaches: The Double-Layer of Protection from Corporate Social Responsibility

Epistemological Jangle and Jingle Fallacies in the Consumer-Brand Relationship Subfield: A Call to Action

Actors versus their fictional personas: how character endorsements mitigate real scandal

Actors Who Play Outlaws Can Be Good for Endorsing Products: The Unexpected Power Of Negative Character Endorsers

They’re just not that into you: How to leverage existing consumer–brand relationships through social psychological distance

How Cultural and Institutional Dimensions Shape Consumer–Brand Relationships’ Effects on Brand Loyalty: An Abstract

Pairing people with products: Anthropomorphizing the object, dehumanizing the person

Matthew Thomson Information

University

Position

Ivey Business School

Citations(all)

7967

Citations(since 2020)

4030

Cited By

5411

hIndex(all)

18

hIndex(since 2020)

14

i10Index(all)

23

i10Index(since 2020)

18

Email

University Profile Page

Google Scholar

Matthew Thomson Skills & Research Interests

marketing

Top articles of Matthew Thomson

A tonic for the highly stressed: Memories of extraordinary group experiences lead to greater cohesion and well-being

Journal of Business Research

2024/2/1

Matthew Thomson
Matthew Thomson

H-Index: 13

A Preemptive and Curative Solution to Mitigate Data Breaches: The Double-Layer of Protection from Corporate Social Responsibility

Journal of Marketing Research

2023/11/23

Ling Tuo
Ling Tuo

H-Index: 4

Qiang Fei
Qiang Fei

H-Index: 13

Matthew Thomson
Matthew Thomson

H-Index: 13

Epistemological Jangle and Jingle Fallacies in the Consumer-Brand Relationship Subfield: A Call to Action

Journal of Consumer Research

2023/9/23

Noel Albert
Noel Albert

H-Index: 11

Matthew Thomson
Matthew Thomson

H-Index: 13

Actors versus their fictional personas: how character endorsements mitigate real scandal

Journal of Advertising

2023/5/27

Matthew Thomson
Matthew Thomson

H-Index: 13

Actors Who Play Outlaws Can Be Good for Endorsing Products: The Unexpected Power Of Negative Character Endorsers

Journal of Advertising Research

2023/3/1

Matthew Thomson
Matthew Thomson

H-Index: 13

They’re just not that into you: How to leverage existing consumer–brand relationships through social psychological distance

Journal of Marketing

2021/9

Scott Connors
Scott Connors

H-Index: 3

Mansur Khamitov
Mansur Khamitov

H-Index: 6

Matthew Thomson
Matthew Thomson

H-Index: 13

Andrew Perkins
Andrew Perkins

H-Index: 11

How Cultural and Institutional Dimensions Shape Consumer–Brand Relationships’ Effects on Brand Loyalty: An Abstract

2020

Mansur Khamitov
Mansur Khamitov

H-Index: 6

Matthew Thomson
Matthew Thomson

H-Index: 13

Xin Wang
Xin Wang

H-Index: 6

Pairing people with products: Anthropomorphizing the object, dehumanizing the person

Journal of Consumer Psychology

2020/1

Nicolas Kervyn
Nicolas Kervyn

H-Index: 18

Matthew Thomson
Matthew Thomson

H-Index: 13

See List of Professors in Matthew Thomson University(Western University)