Noel Albert
KEDGE Business School
H-index: 15
Europe-France
Top articles of Noel Albert
Title | Journal | Author(s) | Publication Date |
---|---|---|---|
Epistemological Jangle and Jingle Fallacies in the Consumer–Brand Relationship Subfield: A Call to Action | Journal of Consumer Research | Noel Albert Matthew Thomson | 2023/9/23 |
Celebrity endorsement: Conceptual clarifications, critical review, and future research perspectives | Laure Ambroise Noël Albert | 2020/6 | |
L’endossement par les célébrités: clarifications conceptuelles, synthèse critique et perspectives de recherche | Laure Ambroise Noël Albert | 2020/4 | |
Consumer involvement with corporate ads vs product ads: a cross-national study | Asia Pacific Journal of Marketing and Logistics | Rohail Ashraf Noel Albert Dwight Merunka Muhammad Asif Khan | 2020/1/14 |