Noel Albert

KEDGE Business School

H-index: 15

Europe-France

About Noel Albert

Noel Albert, With an exceptional h-index of 15 and a recent h-index of 12 (since 2020), a distinguished researcher at KEDGE Business School, specializes in the field of Branding, Consumer Behavior.

His recent articles reflect a diverse array of research interests and contributions to the field:

Epistemological Jangle and Jingle Fallacies in the Consumer–Brand Relationship Subfield: A Call to Action

Celebrity endorsement: Conceptual clarifications, critical review, and future research perspectives

L’endossement par les célébrités: clarifications conceptuelles, synthèse critique et perspectives de recherche

Consumer involvement with corporate ads vs product ads: a cross-national study

Noel Albert Information

University	KEDGE Business School
Position	Visiting Prof at Ivey Business School
Citations(all)	3920
Citations(since 2020)	2491
Cited By	2392
hIndex(all)	15
hIndex(since 2020)	12
i10Index(all)	16
i10Index(since 2020)	12
Email	Access Email
University Profile Page	KEDGE Business School
Google Scholar	View Google Scholar Profile

Noel Albert Skills & Research Interests

Branding

Consumer Behavior

Top articles of Noel Albert

Title	Journal	Author(s)	Publication Date
Epistemological Jangle and Jingle Fallacies in the Consumer–Brand Relationship Subfield: A Call to Action	Journal of Consumer Research	Noel Albert Matthew Thomson	2023/9/23
Celebrity endorsement: Conceptual clarifications, critical review, and future research perspectives		Laure Ambroise Noël Albert	2020/6
L’endossement par les célébrités: clarifications conceptuelles, synthèse critique et perspectives de recherche		Laure Ambroise Noël Albert	2020/4
Consumer involvement with corporate ads vs product ads: a cross-national study	Asia Pacific Journal of Marketing and Logistics	Rohail Ashraf Noel Albert Dwight Merunka Muhammad Asif Khan	2020/1/14