Muhammad Asif Khan

About Muhammad Asif Khan

Muhammad Asif Khan, With an exceptional h-index of 10 and a recent h-index of 9 (since 2020), a distinguished researcher at King AbdulAziz University, specializes in the field of Digital Marketing, Branding, Data-driven Insights/Analytics, Consumer Behavior, Bibliometric.

His recent articles reflect a diverse array of research interests and contributions to the field:

Proactive personality: A bibliographic review of research trends and publications

Knowledge creation dynamics of technological forecasting and social change special issues

Value of special issues in the Journal of Business Research: A bibliometric analysis

Momentum Strategies and Stock Returns: A Case of Saudi Stock Market

A Cross National Investigation of Psychological Factors of Donor Behavior: The Case of University Endowment Funds

How and When Islamic Work Ethic (IWE) Leads to Employee Promotive and Prohibitive Voice? The Interplay of Employee Moral Identity and Perceived Voice Opportunity

Higher-order utilitarian and symbolic antecedents of brand love and consumers’ behavioral consequences for smartphones

The Role of Integrated Offline/Online Social Activity and Social Identification in Facebook Citizenship Behaviour Formation

Muhammad Asif Khan Information

University

Position

Associate Professor of Marketing

Citations(all)

428

Citations(since 2020)

379

Cited By

105

hIndex(all)

10

hIndex(since 2020)

9

i10Index(all)

10

i10Index(since 2020)

9

Email

University Profile Page

Google Scholar

Muhammad Asif Khan Skills & Research Interests

Digital Marketing

Branding

Data-driven Insights/Analytics

Consumer Behavior

Bibliometric

Top articles of Muhammad Asif Khan

Title

Journal

Author(s)

Publication Date

Proactive personality: A bibliographic review of research trends and publications

Saif Ud Din

Muhammad Asif Khan

Humaira Farid

Padmali Rodrigo

2023/4/1

Knowledge creation dynamics of technological forecasting and social change special issues

Technological Forecasting and Social Change

Rohail Ashraf

Muhammad Asif Khan

Rafique Ahmed Khuhro

Zeeshan Ahmed Bhatti

2022/7/1

Value of special issues in the Journal of Business Research: A bibliometric analysis

Muhammad Asif Khan

Debidutta Pattnaik

Rohail Ashraf

Imtiaz Ali

Satish Kumar

...

2021/3/1

Momentum Strategies and Stock Returns: A Case of Saudi Stock Market

The Journal of Asian Finance, Economics and Business (JAFEB)

Muhammad Asif KHAN

Ramiz Ur REHMAN

Muhammad Ishfaq AHMAD

Majed Al HARTHI

2021/7

A Cross National Investigation of Psychological Factors of Donor Behavior: The Case of University Endowment Funds

Journal of Applied Research in Higher Education

Muhammad Asif Khan

Rohail Ashraf

Thamer Ahmad S. Baazeem

2021/5

How and When Islamic Work Ethic (IWE) Leads to Employee Promotive and Prohibitive Voice? The Interplay of Employee Moral Identity and Perceived Voice Opportunity

International Journal of Islamic and Middle (Forthcoming) Eastern Finance and Management

Imran Hameed

Zeeshan Ahmed Bhatti

Muhammad Asif Khan

Syed Sumaiya

2020/4

Higher-order utilitarian and symbolic antecedents of brand love and consumers’ behavioral consequences for smartphones

Journal of Relationship Marketing

Muhammad Asif Khan

Zulqarnain Muhammad

Zeeshan Ahmed Bhatti

Adnan Raza

2020

The Role of Integrated Offline/Online Social Activity and Social Identification in Facebook Citizenship Behaviour Formation

Information Technology & People

Zeeshan Ahmed Bhatti

Ghulam Ali Arain

Hina Mahboob Yasin

Muhammad Asif Khan

Muhammad Shakaib Akram

2020/8

Consumer involvement with corporate ads versus product ads: A cross-national study

Asia Pacific Journal of Marketing and Logistics

Rohail Ashraf

Noel Albert

Dwight Merunka

Muhammad Asif Khan

2020

A Bibliometric Review of the Special Issues of Psychology & Marketing: 1984‐2020

Psychology & Marketing

Muhammad Asif Khan

Imtiaz Ali

Rohail Ashraf

2020

Exploring the determinants of digital content adoption by academics: The moderating role of environmental concerns and price value

SAGE Open

Imdadullah Hidayat-ur-Rehman

Muhammad Shakaib Akram

Aneela Malik

Shamsul A. Mokhtar

Zeeshan Ahmed Bhatti

...

2020/6/3

Haleeb: Rejuvenating the Market Leader of the Past

Asian Journal of Management Cases

Umair Usman

Rohail Ashraf

Muhammad Asif Khan

2020/5

See List of Professors in Muhammad Asif Khan University(King AbdulAziz University)

Co-Authors

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