Neil Bendle
University of Georgia
H-index: 22
North America-United States
Top articles of Neil Bendle
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
EXPRESS: A Suite of Metrics to Understand Return on Investments in Customers | Journal of Interactive Marketing | Neil Bendle Paul Farris Raj Venkatesan J Andrew Petersen | 2024/4/22 |
Beyond text: Marketing strategy in a world turned upside down | Journal of the Academy of Marketing Science | Xin Shane Wang Neil Bendle Yinjie Pan | 2024/1/18 |
Politics and Better Business | Journal of Sustainable Marketing | Neil Bendle | 2023 |
The Customer Asset Approach | Neil Bendle Shane Wang | 2023/12/17 | |
Introduction: What Is the Value of Your Customers? | Neil Bendle Shane Wang | 2023/12/17 | |
The VARIED Tasks of the Customer Asset | Neil Bendle Shane Wang | 2023/12/17 | |
Communication About the Customer Asset | Neil Bendle Shane Wang | 2023/12/17 | |
The Customer Asset: Understanding and Managing Its Value | Neil Bendle Shane Wang | 2023/12/16 | |
Applying the Customer Asset | Neil Bendle Shane Wang | 2023/12/17 | |
Marketing in a crisis: lessons from the “COVID election” in New Zealand | European Journal of Marketing | Edward Elder Jennifer Lees-Marshment Neil Thomas Bendle | 2022/10/4 |
Political practitioners’ perspectives on political management: the importance of people and power | International Journal of Public Leadership | Jennifer Lees-Marshment Neil Thomas Bendle | 2022/9/26 |
Separating customer heterogeneity, points pressure and rewarded behavior to assess a retail loyalty program | Journal of the Academy of Marketing Science | Alina Nastasoiu Neil T Bendle Charan K Bagga Mark Vandenbosch Salvador Navarro | 2021/11 |
The Marketing Implications of Financial Accounting | Neil Thomas Bendle Jonathan Knowles Moeen Naseer Butt | 2021/9/27 | |
Audio mining: The role of vocal tone in persuasion | Journal of Consumer Research | Xin Wang Shijie Lu XI Li Mansur Khamitov Neil Bendle | 2021/8 |
Key marketing metrics: The 50+ metrics every manager needs to know | Neil Bendle Paul W Farris Phillip Pfeifer David Reibstein | 2021/3/12 | |
The 2020 Campaign: Candidates in a New World | Neil Bendle Purushottam Papatla | 2021/12/11 | |
The role of machine learning analytics and metrics in retailing research | Journal of Retailing | Xin Shane Wang Jun Hyun Joseph Ryoo Neil Bendle Praveen K Kopalle | 2021/12/1 |
Marketing metrics | Alessandro Arbore Armando Cirrincione Enrico Valdani | 2011 | |
Stereotyping and Marketing: Out-Group Homogeneity Bias and Entry to Competitive Markets | Customer Needs and Solutions | Neil Bendle Andrew Perkins | 2020/6 |
Does piracy create online word of mouth? An empirical analysis in the movie industry | Management Science | Shijie Lu Xin Wang Neil Bendle | 2020/5 |
Co-Authors
