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Purushottam Papatla

Purushottam Papatla

University of Wisconsin-Milwaukee

H-index: 20

North America-United States

About Purushottam Papatla

Purushottam Papatla, With an exceptional h-index of 20 and a recent h-index of 13 (since 2020), a distinguished researcher at University of Wisconsin-Milwaukee, specializes in the field of Marketing.

His recent articles reflect a diverse array of research interests and contributions to the field:

Can tweets be word of mouth that changes risky behaviors?

High-energy ad content: A large-scale investigation of TV commercials

The 2020 Campaign: Candidates in a New World

Purushottam Papatla Information

University

Position

___

Citations(all)

2051

Citations(since 2020)

600

Cited By

1667

hIndex(all)

20

hIndex(since 2020)

13

i10Index(all)

24

i10Index(since 2020)

13

Email

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University Profile Page

University of Wisconsin-Milwaukee

Google Scholar

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Purushottam Papatla Skills & Research Interests

Marketing

Top articles of Purushottam Papatla

Title

Journal

Author(s)

Publication Date

Can tweets be word of mouth that changes risky behaviors?

Journal of Business Research

Rahi Abouk

Nima Jalali

Purushottam Papatla

2024/3/1

High-energy ad content: A large-scale investigation of TV commercials

Journal of Marketing Research

Joonhyuk Yang

Yingkang Xie

Lakshman Krishnamurthi

Purushottam Papatla

2022/8

The 2020 Campaign: Candidates in a New World

Neil Bendle

Purushottam Papatla

2021/12/11

See List of Professors in Purushottam Papatla University(University of Wisconsin-Milwaukee)