Michael Obal
University of Massachusetts Lowell
H-index: 15
North America-United States
Top articles of Michael Obal
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Is ‘Cutting-Edge’Good? Assessing Product Newness Factors in Technologically Turbulent Environments | Research-Technology Management | Michael Obal Todd Morgan Wesley Friske | 2023/7/4 |
Impact of correlated price sensitive demand on the dynamics and economics of supply chains | Takamichi Hosoda Stephen M Disney Gerard Gaalman | 2022/8/23 | |
Strategic change and innovation reputation: Opening up the innovation process | Journal of Business Research | Todd Morgan Michael Obal Robert D Jewell | 2021/8/1 |
Expect success, get success: how self-fulfilling prophecy can impact new product development | Research-Technology Management | Amy Watson Michael Obal Rangapriya Kannan | 2021/5/16 |
The role of market knowledge type on product innovation performance | International Journal of Innovation Management | Dan Petrovici Michael Obal Bryn Walton Andrew Fearne | 2020/6/30 |
Investigating the impact of radical technology adoption into the new product development process | International Journal of Innovation Management | Sajna Ibrahim Michael Obal | 2020/5/21 |
Integrating sustainability into new product development: The role of organizational leadership and culture | Journal of Small Business Strategy | Michael Obal Todd Morgan George Joseph | 2020/2/24 |
Investigating the Impact of Strategic New Product Development Process Changes on Innovation Reputation | Todd Morgan Michael Obal | 2020 | |
Opening the Innovation Process: The Interrelationship of Firm Reputation and Strategic Innovation Change | Todd Morgan Michael Obal Robert D Jewell | 2020 | |
Managing business relationships during a pandemic: Conducting a relationship audit and developing a path forward | Industrial Marketing Management | Michael Obal Tao Gao | 2020/7/1 |
Co-Authors
