Nathan M. Fong

Nathan M. Fong

Rutgers, The State University of New Jersey

H-index: 10

North America-United States

About Nathan M. Fong

Nathan M. Fong, With an exceptional h-index of 10 and a recent h-index of 9 (since 2020), a distinguished researcher at Rutgers, The State University of New Jersey, specializes in the field of Marketing, Economics, retailing, pricing, customer search.

His recent articles reflect a diverse array of research interests and contributions to the field:

Incongruent Effects of Anchoring on Valuation and Choice

Nathan M. Fong Information

University

Position

Associate Professor of Marketing - Camden

Citations(all)

1900

Citations(since 2020)

1537

Cited By

1015

hIndex(all)

10

hIndex(since 2020)

9

i10Index(all)

10

i10Index(since 2020)

9

Email

University Profile Page

Rutgers, The State University of New Jersey

Google Scholar

View Google Scholar Profile

Nathan M. Fong Skills & Research Interests

Marketing

Economics

retailing

pricing

customer search

Top articles of Nathan M. Fong

Title

Journal

Author(s)

Publication Date

Incongruent Effects of Anchoring on Valuation and Choice

Sangsuk Yoon

Nathan Fong

2023/10/16

See List of Professors in Nathan M. Fong University(Rutgers, The State University of New Jersey)