Melissa Archpru Akaka
University of Denver
H-index: 30
North America-United States
Top articles of Melissa Archpru Akaka
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
Introduction to the Minitrack on Electronic Marketing | Melissa Akaka Hope Schau | 2024/1/3 | |
Introduction to the Minitrack on Collaboration Ecosystems | Melissa Akaka Hope Schau Stephen Vargo | 2024/1/3 | |
A Multi-level Collaboration Process for Developing Relationships and Creating Value in an Entrepreneurship Ecosystem | John Sebesta Melissa Akaka | 2024/1/3 | |
Localized globalization through structures of common difference and the in-store curation of a glocal retailscape | Journal of Retailing | Hope Jensen Schau Melissa Archpru Akaka Rodrigo Costa Segabinazzi | 2023/12/1 |
The stories you tell: Crafting managerially relevant articles based on qualitative research | Journal of Advertising Research | Melissa Archpru Akaka Hope Jensen Schau | 2023/6/1 |
Microfoundations for macromarketing: A metatheoretical lens for bridging the micro-macro divide | Journal of Macromarketing | Melissa Archpru Akaka Stephen L Vargo Angeline Nariswari Matthew O'Brien | 2023/3 |
How practice diffusion drives IoT technology adoption and institutionalization of solutions in service ecosystems | Melissa Akaka Hope Schau Stephen Vargo | 2023/1/3 | |
Becoming sober: How consumers recover from compulsive consumption | Larissa Braz Becker Melissa Akaka Hope Schau Elina Jaakkola | 2022/12 | |
Innovation intermediaries as collaborators in shaping service ecosystems: The importance of dynamic capabilities | Industrial Marketing Management | Krithika Randhawa Ralf Wilden Melissa Archpru Akaka | 2022/5/1 |
Practice diffusion | Journal of Consumer Research | Melissa Archpru Akaka Hope Jensen Schau Stephen L Vargo | 2022/4/1 |
Correction to: Technology as an operant resource in service (eco) systems | Information Systems and eBusiness Management | Melissa Archpru Akaka Stephen L Vargo | 2021/9/1 |
From customer journeys to consumption journeys: a consumer culture approach to investigating value creation in practice-embedded consumption | AMS Review | Hope Jensen Schau Melissa Archpru Akaka | 2021/6 |
Introduction to the Minitrack on Emerging Trends in Crowd Science | Hope Schau Melissa Akaka Kerstin Heilgenberg | 2021/1/5 | |
Practice Disengagement: Reconfiguring Systems of Practice in Transformational Consumption Journeys | Larissa Becker Elina Jaakkola Melissa Akaka Hope Schau Serenity Prayer | 2021 | |
Formalizing service-dominant logic as a general theory of markets: Taking stock and moving forward | AMS Review | Melissa Archpru Akaka Kaisa Koskela-Huotari Stephen L Vargo | 2021/12/1 |
On managerial relevance: reconciling the academic-practitioner divide through market theorizing | AMS Review | Heiko Wieland Angeline Nariswari Melissa Archpru Akaka | 2021/12/1 |
Ethics: Value Co-Creation | Melissa Archpru Akaka Angeline Nariswari | 2020/8/14 | |
Rethinking the process of diffusion in innovation: A service-ecosystems and institutional perspective | Journal of business research | Stephen L Vargo Melissa Archpru Akaka Heiko Wieland | 2020/8/1 |
Co-Authors
