Martin Schreier
Wirtschaftsuniversität Wien
H-index: 31
Europe-Austria
Top articles of Martin Schreier
Title | Journal | Author(s) | Publication Date |
|---|---|---|---|
University Knowledge Inside: How and When University–Industry Collaborations Make New Products More Attractive to Consumers | Journal of Marketing | Lukas Maier Martin Schreier Christian V Baccarella Kai-Ingo Voigt | 2024/3 |
I Didn’t Win! An Overlooked Downside of Crowdsourcing? | Journal of Interactive Marketing | Tatiana Karpukhina Martin Schreier Chris Janiszewski Hidehiko Nishikawa | 2024/2/1 |
Retailing Groundedness: How to improve customer experience, brand perceptions, and customer loyalty through feelings of groundedness | Journal of Retailing | Gianna Bruckberger Christoph Fuchs Martin Schreier Stijn MJ Van Osselaer | 2023/12/1 |
Blockchain meets marketing: Opportunities, threats, and avenues for future research | Renana Peres Martin Schreier David A Schweidel Alina Sorescu | 2023/3/1 | |
Generative Artificial Intelligence and Design Co-Creation in Luxury New Product Development: The Power of Discarded Ideas | Available at SSRN 4630856 | Page Moreau Emanuela Prandelli Martin Schreier | 2023/10/31 |
The Creator Economy: An Introduction and a Call for Scholarly Research | Available at SSRN 4663506 | Renana Peres Martin Schreier David A Schweidel Alina Sorescu | 2023/6/1 |
On ChatGPT and beyond: How generative artificial intelligence may affect research, teaching, and practice | Renana Peres Martin Schreier David Schweidel Alina Sorescu | 2023/6/1 | |
Paying Twice for Aesthetic Customization? The Negative Effect of Uniqueness on a Product's Resale Value | Journal of marketing research | Matthias Fuchs Martin Schreier | 2023/6 |
Paying twice to have it your way?: the backfiring effect of unique product configurations on a product’s resale value | Proceedings of the Association for Consumer Research (ACR) Annual Conference, 2022 | Matthias Fuchs Martin Schreier | 2022 |
Beware of Sore Losers! Crowdsourcing Might Have Backfiring Effects Among Participants | Marketing Review St. Gallen | Tatiana Karpukhina Martin Schreier Chris Janiszewksi Hidehiko Nishikawa | 2022 |
Exploring the Origins of intrinsic motivation | Motivation and Emotion | Yanmei Zheng Chris Janiszewski Martin Schreier | 2023/2 |
The value of making producers personal | Journal of Retailing | Christoph Fuchs Ulrike Kaiser Martin Schreier Stijn M.J. van Osselaer | 2022 |
Connecting to place, people, and past: How products make us feel grounded | Journal of Marketing | Isabel Eichinger Martin Schreier Stijn MJ van Osselaer | 2022 |
Outstanding IJRM Area Editors and Reviewers | International Journal of Research in Marketing | Martin Schreier Renana Peres David Schweidel Alina Sorescu | 2022 |
Sales and Self: The Noneconomic Value of Selling the Fruits of One's Labor | Journal of Marketing | Benedikt Schnurr Christoph Fuchs Elisa Maira Stefano Puntoni Martin Schreier | 2022/5 |
Facial mask personalization encourages facial mask wearing in times of COVID-19 | Scientific reports | Johanna Palcu Martin Schreier Chris Janiszewski | 2022/1/18 |
Innovation in the digital economy: A broader view of its scope, antecedents, and consequences | Journal of the Academy of Marketing Science | Alina Sorescu Martin Schreier | 2021/7 |
Making the world a better place: How crowdfunding increases consumer demand for social-good products | Journal of Marketing Research | Bonnie Simpson Martin Schreier Sally Bitterl Katherine White | 2021/4 |
How and When University-Industry Collaborations Make New Products More Attractive to Consumers | Academy of Management Proceedings | Lukas Maier Martin Schreier Christian V Baccarella Kai-Ingo Voigt | 2021 |
EXPRESS: Connecting to Place, People, and Past: How Products Can Make Us Feel Grounded and Why Marketers Should Care | Journal of Marketing | Isabel Eichinger Martin Schreier Stijn MJ van Osselaer | 2021 |
Co-Authors
