Martin Fassnacht

WHU - Otto Beisheim School of Management

H-index: 31

Europe-Germany

About Martin Fassnacht

Martin Fassnacht, With an exceptional h-index of 31 and a recent h-index of 22 (since 2020), a distinguished researcher at WHU - Otto Beisheim School of Management, specializes in the field of Pricing, Price Management, Retail Marketing, Brand Management, Omnichannel Business.

His recent articles reflect a diverse array of research interests and contributions to the field:

Vertical line extension: a systematic review of research on upward and downward line extension

Handbuch Digitalisierung

Growing luxury brands by increasing the price: does the Veblen effect exist?

Testing the influence of real-time performance feedback on employees in digital services

Premiumization as a Profit Growth Strategy: A Framework of Strategic Options.

Martin Fassnacht Information

University	WHU - Otto Beisheim School of Management
Position	Holder of the Chair of Strategy and Marketing at
Citations(all)	7398
Citations(since 2020)	2101
Cited By	6005
hIndex(all)	31
hIndex(since 2020)	22
i10Index(all)	57
i10Index(since 2020)	31
Email	Access Email
University Profile Page	WHU - Otto Beisheim School of Management
Google Scholar	View Google Scholar Profile

Martin Fassnacht Skills & Research Interests

Pricing

Price Management

Retail Marketing

Brand Management

Omnichannel Business

Top articles of Martin Fassnacht

Title	Journal	Author(s)	Publication Date
Vertical line extension: a systematic review of research on upward and downward line extension		Anna-Karina Schmitz Tim Oliver Brexendorf Martin Fassnacht	2023/3/2
Handbuch Digitalisierung		Hans Corsten Stefan Roth	2022/1/13
Growing luxury brands by increasing the price: does the Veblen effect exist?	Luxury Research Journal	Martin Fassnacht Jil-Marie Dahm	2021
Testing the influence of real-time performance feedback on employees in digital services	Journal of Service Management	Jonas Lechermeier Martin Fassnacht Tillmann Wagner	2020/10/6
Premiumization as a Profit Growth Strategy: A Framework of Strategic Options.	Marketing Review St. Gallen	Anna-Karina Schmitz Martin Fassnacht	2020/5/1

See List of Professors in Martin Fassnacht University(WHU - Otto Beisheim School of Management)

Co-Authors

H-index: 27

Visit Sabine Benoit Page

H-index: 21

Visit Tim Oliver Brexendorf Page

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