Martin Fassnacht
WHU - Otto Beisheim School of Management
H-index: 31
Europe-Germany
Top articles of Martin Fassnacht
Title | Journal | Author(s) | Publication Date |
---|---|---|---|
Vertical line extension: a systematic review of research on upward and downward line extension | Anna-Karina Schmitz Tim Oliver Brexendorf Martin Fassnacht | 2023/3/2 | |
Handbuch Digitalisierung | Hans Corsten Stefan Roth | 2022/1/13 | |
Growing luxury brands by increasing the price: does the Veblen effect exist? | Luxury Research Journal | Martin Fassnacht Jil-Marie Dahm | 2021 |
Testing the influence of real-time performance feedback on employees in digital services | Journal of Service Management | Jonas Lechermeier Martin Fassnacht Tillmann Wagner | 2020/10/6 |
Premiumization as a Profit Growth Strategy: A Framework of Strategic Options. | Marketing Review St. Gallen | Anna-Karina Schmitz Martin Fassnacht | 2020/5/1 |